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The Sharp “be sharp” corporate identity represents an important evolutionary step for our company. Our goal is to
change perceptions of Sharp from solely an electronics manufacturer to a consumer oriented company whose surprising
innovations unlock the inspiration in people.
Our corporate identity is multi-layered and completely integrated, incorporating advertising, media information, collateral
materials, Internet – even our corporate stationery and business cards. This guide is designed to help you adapt the
Sharp corporate message into all product category and local dealer/retailer marketing communications programs.
Our Brand Identity
Table of Contents
Our Brand Identity 1
Corporate Brand Advertising 2
Logo and Tagline Combinations 3
Anchor Format 3
“Bookend” Format 4
Sharp-only Format 4
“Flip” Format 4
Combination Logo: Display Size 5
Logo Size Guidelines 5
Combination Logo: Surrounding Space 6
Combination Logo: Background Guideline 7
“Sharp-only” Logo Usage Consideration
Important Points When Using the Combination Logo 8
Corporate Message/Tagline Usage Restrictions 9
Strategic Brand Platform Versus Brand Message 10
Web Usage 11
The Sharp Internet Site URL 11
Sharp Domain Name Policy 11
Colors for the Digital Sharp Logo 11
“Sharp/be sharp” Guidelines: Digital Display Size 12
Minimum Display size 12
Other Applications 13
