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LETR_Brand-Identity-Guidelines_1.1_大厂VI品牌视觉标准设计规范_企业品牌手册.pdf
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LETR_Brand-Identity-Guidelines_1.1_大厂VI品牌视觉标准设计规范_企业品牌手册.pdf
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Version 1.1 / English
Identity Guidelines
Law Enforcement Torch Run
®
for Special Olympics
2 | Law Enforcement Torch Run
®
for Special Olympics
Contents
Using these guides 3
Our Brand
Introduction 6
Audiences 7
What we do 8
Our Personality 9
The Benet of what we do 11
Visual Identity
Our Name 13
Core Mark 14
LETR Badge 17
Colour 18
Curve 19
Co-Branding 20
Identity in Action
Stationery and Presentations 22
Event Branding 33
Social Media 37
Management
Check list 37
List of templates 39
3 | Law Enforcement Torch Run
®
for Special Olympics
Using these guides
These guidelines explain how the Law Enforcement Torch Run
®
for Special
Olympics identity should be implemented. Examples of the identity in action
are supplied along with guides on how to use the supplied artwork les.
Core Idea
This symbol
highlights specic
ideas to be
understood. At the
heart of eective
brand management
is shared under-
standing.
Messaging
This symbol
highlights
information that
will assist you in
considering the way
we communicate
with words.
Look & Feel
This symbol
highlights the
elements that
inform the visual
appearance and
graphic style of our
brand.
Technical
This symbol
highlights
information of
a technical nature
relating to creating
and implementing
artwork.
Take care
This symbol alerts
you to common
mistakes to watch
out for or areas that
may be open to
misunderstanding.
These symbols will help
you to identify areas
of specic interest to
your area of expertise or
consideration.
ContentsVersion 1.1
Our Brand
This section of the guidelines introduces you to
our personality, what we do as an organization and
the messages at the heart of our brand. Here you
will nd guidance on how to communicate with
our dierent audiences and our relationship with
Special Olympics.
Section 1
Identity Guidelines
5 | Law Enforcement Torch Run
®
for Special Olympics
Introduction
A strong partnership
Law Enforcement Torch Run
®
for Special Olympics (LETR) is a volunteer
movement that was established by members of the law enforcement
community to support Special Olympics. The mission of LETR is to increase
awareness and raise funds for the Special Olympics movement.
LETR began in 1981, when Wichita, Kansas (USA) Police Chief Richard LaMunyon saw an urgent need
to increase awareness of Special Olympics. He also saw it as an ideal way to get local law enforcement
personnel involved with the Special Olympics community. The LETR was quickly adopted by the
International Association of Chiefs of Police (IACP), the Founding organization of the Law Enforcement
Torch Run
®
for Special Olympics. What started as a icker over thirty years ago has grown into a roaring
ame of support and stability for Special Olympics athletes worldwide.
Our Brand
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