Welcome
to the AONB
Sharing
A word that captures
our ambition
Talking about the AONB
and the AONB team
Please refer to the area initially as the ‘Suffolk
Coast & Heaths Area of Oustanding Natural
Beauty (AONB)’. From then on it can be shortened
to the ‘AONB’.
We recommend use of an ampersand, rather than
spelling ‘and’ in full. This ensures consistency
between the brand name when written and
the logo.
When referring to specific work produced
by the team, ‘the AONB team’ is our
preferred description.
It’s never:
The Suffolk Coast & Heaths team, SCHT, Suffolk
Coast & Heaths, the team or the AONB Unit.
For example:
The Suffolk Coast & Heaths Area of Outstanding
Natural Beauty (AONB) is a unique and distinctive
landscape. There are lots of opportunities to get
out and about in the AONB, along with a number
of events hosted by the AONB team.
Suffolk Coast & Heaths Area of Outstanding Natural
Beauty (AONB) is a distinctive area of legally protected
countryside, towns and villages in east Suffolk.
It’s cherished for its relatively undeveloped, tranquil
landscape and stunning natural and cultural history.
The AONB stretches from Kessingland in the north to
Shotley Peninsula in the south, and is characterised
by shingle beaches, heathland, forest, estuaries
and iconic coastal towns.
Twenty-six organisations work together to care for
the Suffolk Coast & Heaths AONB. This Partnership is
coordinated and supported by the AONB team, a small
team of dedicated staff. The AONB team champions the
conservation of the area, providing a lead on key issues
and supporting and facilitating the work of others.
Suffolk Coast & Heaths AONB | Brand Guidelines
Welcome to the AONB
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