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Corsair-Brand Guidelines Book_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Corsair-Brand Guidelines Book_大厂VI品牌视觉标准_外企业品牌手册.pdf
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BRAND GUIDELINES 2011
2
© CORSAIR Revision 1
CONTENTS
CORSAIR BRAND GUIDELINES 2011
TABLE OF CONTENTS
OUR COMPANY
THE CORSAIR LOGO
COLOR PALETTE
TYPOGRAPHY
PRODUCT GUIDE
WEB BANNERS
An Introduction to Corsair
Product Line
Vertical
Horizontal
Clear Space Guide
Color Guide
Improper Use
Corporate & Brand Colors
Typography
Audio
Cases
Cooling
Memory
Power Supply Units
Solid-State Drives
Universal Flash Drives
Web Banners
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AN INTRODUCTION TO CORSAIR
The Corsair Brand
Corsair has been a leader in the design and manufacture of
high-performance computer components since 1994. Starting out
primarily as a high performance manufacturer of computer memory
modules, Corsair has since evolved into a world leading supplier of
products for desktop and notebook computers. Corsair’s product
range now includes high-eciency PC power supplies, rapid solid-state
drives, rugged, high-capacity USB flash drives, eective CPU cooling
solutions and premium quality computer chassis, while maintaining its
leadership position as the best high performance memory manufacturer
in the world.
This document outlines a set of guidelines that must be adhered to
when working with the Corsair brand identity. The guidelines must be
used consistently, without deviation, so as not to undermine the identity
of the Corsair brand.
Corsair Brand Values
PERFORMANCE
Not just faster, but more eective, saving you time and improving your
computing experience.
QUALITY
Products built to the highest standards. You don’t compromise and
neither do we.
INNOVATION
Our pioneering spirit delivers exciting products with unique benefits.
INTEGRITY
No marketing benefits, just products that make good on their promises.
CUSTOMER SERVICE AND SUPPORT
Taking care of our customers and treating them with respect.
3
© CORSAIR Revision 1
OUR COMPANY
CORSAIR BRAND GUIDELINES 2011
PRODUCT LINE
4
© CORSAIR Revision 1
OUR COMPANY
CORSAIR BRAND GUIDELINES 2011
AUDIO
CASES
COOLING
MEMORY
POWER SUPPLY UNITS
SOLID-STATE DRIVES
UNIVERSAL FLASH DRIVES
HS1 Gaming Headset
HS1A Gaming Headset
Vengeance
™
1100 Gaming Headset
Vengeance
™
1300 Gaming Headset
Vengeance
™
1500 Gaming Headset
SP2200 2.1 PC Speaker System
SP2500 High Power 2.1 PC Speaker System
Obsidian® Series
™
650D
Obsidian® Series
™
700D
Obsidian® Series
™
800D
Carbide Series
™
400R
Carbide Series
™
500R
Graphite Series
™
600T
Hydro Series
™
H50
Hydro Series
™
H60
Hydro Series
™
H70
Hydro Series
™
H80
Hydro Series
™
H100
Air Series
™
H50
Air Series
™
H70
AirFlow
™
Pro
Dominator®
Dominator® GT
Dominator® Intel
Dominator® AMD
Vengeance
™
Vengeance
™
LP
XMS 3
XMS 2
ValueSelect
™
Professional Series
™
AX
Professional Series
™
HX
Enthusiast Series
™
TXM
Enthusiast Series
™
TX V2
Gaming Series
™
GS
Builder Series
™
CX
Force Series
™
Force Series
™
GT
Performance Series
™
Nova Series
™
Flash Voyager®
Flash Voyager® GT
Flash Voyager® GTR
Flash Voyager® Mini
Flash Survivor
™
Flash Survivor
™
GTR
VERTICAL
5
© CORSAIR Revision 1
THE CORSAIR LOGO
CORSAIR BRAND GUIDELINES 2011
In all cases, outlined artwork should be used.
Do not recreate the logomark typography.
PANTONE 3025
100%C 24%M 11%Y 52%K
005172
0.R 81.G 114.B
PROCESS BLACK
0%C 0%M 0%Y 100%K
000000
0.R 0.G 0.B
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