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Eloqua-Brand Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Eloqua-Brand Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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THE POWER TO SUCCEED.
Eloqua Corporate Brand Guidelines:
THE REQUIRED TOOL FOR CREATING
TRULY BRANDED EXPERIENCES
FOR YOUR CUSTOMERS & MARKETS
version: 1.0
© 2009 ELOQUA CORPORATION
Eloqua Corporate Brand Guidelines 2
ELOQUA IS THE CATEGORY-DEFINING
MARKETING AUTOMATION LEADER AND
PROVIDER OF BEST PRACTICES EXPERTISE
FOR MARKETERS AROUND THE WORLD.
WITH THIS DISTINCTION COMES GREAT
RESPONSIBILITY AND EXPECTATION.
As the undisputed market leader and marketing automation provider of choice for thousands of
customers around the world, Eloqua continues to pioneer the ways in which marketing is managed,
executed, and measured.
Given the reach and influence of our brand, it is imperative that we protect its value and maximize
its impact by communicating a unified, unmistakable and consistent identity to the market.
Welcome
© 2009 ELOQUA CORPORATION
Eloqua Corporate Brand Guidelines 3
Contents
Welcome 2
Introduction to Eloqua
2.0 Platform Summary 4
2.1 Products and Services 5
2.2 Marketing Messaging 2009 6
Identity Elements
3.0 Logo 7
3.1 Logo & Tagline 8
3.2 Logo: Colors 9
3.3 Logo & Tagline: Colors 10
3.4 Logo & Tagline: Traditional Lockups 11
3.5 Logo & Tagline Usage: Dark Backgrounds 12
3.6 Logo: Modifiers 13 - 14
3.7 Logo: Favicons 15
3.8 Logo & Tagline Usage: Placement / Margins 16
3.9 Unapproved Logo & Tagline Usage 17
3.A Identifying the Correct Logo or Tagline Digital File (Appendix) 18
Brand Elements
4.0 Font Families: Primary & Detail 19
4.0 Font Families: Detail, Web, and PPT 20
4.1 Brand Colors: Primary Palette 21
4.2 Brand Colors: Secondary Palette (Small Business) 22
4.2 Brand Colors: Secondary Palette (Enterprise) 23
4.3 Key Brand Elements 24
Business Systems & Applications
5.0 Stationery System: Overview 25
5.1 Stationery System: Business Card 26
5.2 Stationery System: Letterhead 27
5.3 Stationery System: Envelope 28
5.4 PowerPoint Template 29 - 30
5.5 Collateral 31
5.6 Print Ad Samples 32
5.7 Environmental Graphics 33
5.8 COLLATERAL GUIDELINES 34 - 38
© 2009 ELOQUA CORPORATION
Eloqua Corporate Brand Guidelines 4
2.0 Platform Summary
Vision:
To extend our leadership position in the fast-growing marketing automation market.
Mission:
To make our customers the best marketers on earth.
Tagline:
Eloqua. The Power to Succeed.
One-line Descriptor:
Eloqua is the category-defining marketing automation leader and provider of best practices expertise for
marketers around the world.
Positioning Statement:
Eloqua is the category-defining marketing automation leader and provider of best practices expertise for
marketers around the world. Eloqua increases ROI, proves the value of marketing, and drives revenue by
improving marketing effectiveness. The company also provides valuable lead generation, nurturing, conversion
tools and best-practice expertise that aligns and empowers marketing and sales teams.
© 2009 ELOQUA CORPORATION
Eloqua Corporate Brand Guidelines 5
2.1 Products & Services
Applications
The Eloqua family of on-demand marketing application platforms for marketers includes:
Eloqua Lite
™
—
for the marketer who needs all the components to send out email marketing campaigns.
Eloqua Express
™
—
for the marketer who needs an integrated, automated email-web solution to generate
high quality sales leads.
Eloqua Team
™
—
for the marketing team that needs to execute multi-touch campaigns, and pre-qualify
leads before sending them to sales.
Eloqua Enterprise
™
—
for the global marketing organization that needs to standardize and optimize global
marketing programs, and automate the distribution of leads to sales.
Expertise and Training
Eloqua professional services deliver marketing best-practices and product training designed to make our
customers the best marketers on Earth.
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