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Identity Standards_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Identity Standards_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Corporate
Identity
Standards
NABORS INDUSTRIES LTD.
UPDATED MARCH 2012
At Nabors Industries Ltd., we recognize the importance of
a strong and consistent brand. Our branding strategy and
its uniform application help to ensure our commitment to
strong market visibility and quality.
Our Company is responsible for the proper application and management of the Nabors corporate
brand. These identity standards, containing the specifications for each key application, are provided
to ensure proper usage and reproduction.
Always use the corporate and subsidiary logos in accordance with the standards outlined in this
document. Modifying or altering the design in any way could weaken the impact of our brand.
Should a specific need arise that does not appear within the standards, please contact Corporate
Development for guidance.
These standards are also available online on our website at www.naborsidstandards.com.
The online version contains downloadable logos, as well as US and International stationery
templates and PowerPoint templates.
Anthony G. Petrello
Chief Executive Ofcer and President
NABORS Corporate Identity Standards
IDENTITY STANDARDS
Corporate Logo .................................................................................................................................1.1
Protected Space Requirements ...........................................................................................................1.2
Minimum Size Requirements/Alternate Small-Format Logo..............................................................1.3
Special-Use Alternate Logos ..............................................................................................................1.4
Subsidiary Logos ...............................................................................................................................1.5
Corporate Colors ..............................................................................................................................1.6
Logo File Formats .............................................................................................................................1.7
Legal Naming Conventions/Fonts .....................................................................................................1.8
Correct Logo Usage ...........................................................................................................................1.9
Incorrect Logo Usage.......................................................................................................................1.10
BUSINESS MATERIALS
Introduction ......................................................................................................................................2.1
Email Signature .................................................................................................................................2.2
Correct Email Signature Examples ....................................................................................................2.3
Incorrect Email Signature Examples ..................................................................................................2.4
Email Notice .....................................................................................................................................2.5
Letterhead Typing Format .................................................................................................................2.6
US Stationery Standards –
US Subsidiary Letterhead Specifications ............................................................................................2.7
US Subsidiary No. 10 Envelope Specifications ..................................................................................2.8
US Subsidiary Business Card Specifications .......................................................................................2.9
Optional US Subsidiary Business Card Back Side (with QR Code) Specifications ...........................2.10
US Subsidiary Mailing Label Specifications .....................................................................................2.11
Corporate Catalog Envelope Specifications ......................................................................................2.12
Subsidiary Catalog Envelope Specifications .....................................................................................2.13
Thank-You Card Specifications .......................................................................................................2.14
Corporate and Subsidiary MS-Word Letterhead Specifications (8.5" x 11") .....................................2.15
Corporate and Subsidiary MS-Word Fax Cover Sheet Specifications (8.5" x 11") .............................2.16
Corporate and Subsidiary Corporate MS-Word Memo Specifications (8.5" x 11") ...........................2.17
Corporate MS-Word News Release Specifications ...........................................................................2.18
NABORS Corporate Identity Standards
CONTENTS
International Stationery Standards –
International Letterhead Typing Format ......................................................................................2.19
International Corporate Letterhead Specifications (A4) ...............................................................2.20
International Subsidiary Letterhead Specifications (A4) ...............................................................2.21
International Corporate and Subsidiary DL Envelope Specifications ...........................................2.22
International Corporate Business Card Specifications ..................................................................2.23
International Subsidiary Business Card Specifications ..................................................................2.24
International Corporate and Subsidiary Mailing Label Specifications ..........................................2.25
International Corporate and Subsidiary MS-Word Letterhead Specifications (A4) .......................2.26
International Corporate and Subsidiary MS-Word Fax Cover Sheet Specifications (A4) ..............2.27
International Corporate and Subsidiary MS-Word Memo Specifications (A4) .............................2.28
FIELD MATERIAL STANDARDS
Introduction ..................................................................................................................................3.1
Coveralls .......................................................................................................................................3.2
Coveralls Embroidered Patch Specifications ...................................................................................3.3
Safety Gloves .................................................................................................................................3.4
Hard Hats ..............................................................................................................................3.5–3.7
Flags ..............................................................................................................................................3.8
Golf and Oxford Shirts..................................................................................................................3.9
Ball Caps .....................................................................................................................................3.10
Truck Exteriors ............................................................................................................................3.11
Land Drilling Rig Signage ...........................................................................................................3.12
Well-Servicing Rig Signage – Temporary .....................................................................................3.13
Well-Servicing Rig Safety Signage – Portable ...............................................................................3.14
PRESENTATION STANDARDS
Introduction ..................................................................................................................................4.1
General PowerPoint Main Title Slide .............................................................................................4.2
General PowerPoint Text Slides .....................................................................................................4.3
General PowerPoint Text Slides (cont.) ..........................................................................................4.4
Safety PowerPoint Main Title Slide and Mission Statement Slide .................................................4.5
Safety PowerPoint Text Slides ........................................................................................................4.6
Safety Proposal Cover (MS-Word) .................................................................................................4.7
NABORS Corporate Identity Standards
CONTENTS
Nabors Industries Ltd.
NABORS Corporate Identity Standards
1.1
IDENTITY STANDARDS
CORPORATE LOGO
The Nabors corporate logo is made up of a “symbol” and “logotype”. The logotype is the Company
name (“Nabors Industries Ltd.”).
The two approved logo configurations are shown below:
NABORS
INDUSTRIES LTD.
NABORS
INDUSTRIES LTD.
Logo
LogotypeSymbol
Logo
Logotype
Symbol
NABORS INDUSTRIES LTD.
Horizontal corporate logo – preferred format
Stacked corporate logo – secondary format
•
The logo should be considered a unit; the symbol and logotype should not be separated
(unless approved by Corporate Development; see “Special-Use Alternate Logos” on page 1.4).
•
Do not typeset the logotype.
•
Always use the original digital logo files provided on our website at www.naborsidstandards.com.
NABORS INDUSTRIES LTD.
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