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Apple Pay-Identity Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Apple Pay-Identity Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Apple Pay
Identity Guidelines for iOS Developers
January 2016
2Apple Pay Identity Guidelines for iOS Developers January 2016
Contents
Apple Pay
Overview 3
Apple Pay Buttons
Apple Pay Payment Buttons 4
Set Up Apple Pay Buttons 5
Do’s and Don’ts 6
Avoid Mistakes 7
Examples 8
Using Apple Pay in Text 9
Apple Pay Mark
Graphic Standards 10
Do’s and Don’ts 11
App Examples 12
Marketing Communications Examples 13
Promoting Apple Pay
Editorial Guidelines 15
Legal Requirements 16
Appendix A 17
3Apple Pay Identity Guidelines for iOS Developers January 2016
These guidelines are for Apple Developer Program members who provide their app
users with access to the Apple Pay feature in iOS. To help maintain the strength of
the Apple Pay identity, follow these guidelines carefully when promoting Apple Pay
and whenever the Apple Pay feature is activated in an app.
Apple Pay
Overview
Requirements
Developers must follow these guidelines to activate
the Apple Pay feature within third-party apps on iOS
devices and whenever Apple Pay is promoted in app
marketing communications.
The information in these guidelines is subject to
change. Refer to the Developer Resource Center at
https://developer.apple.com/apple-pay/ for updates.
Apple reserves the right to withdraw permission to
use Apple Pay and Apple-provided user interface (UI)
assets anytime their use is inconsistent with these
guidelines or is otherwise deemed inappropriate
by Apple.
Apple-provided UI assets
The Apple Pay buttons and the Apple Pay mark
shown in these guidelines are approved by Apple
for use in third-party apps. The Apple Pay buttons
and mark should appear in your app to enable users
to activate the Apple Pay feature in iOS. Do not use
Apple Pay buttons in marketing communications.
For iOS 8.3 and later, Apple Pay payment buttons
must be created using only the Apple-provided
API. For iOS 9, Set up Apple Pay buttons can also be
created. For more information, see “Apple Pay Buttons”
on pages 4–8.
For versions of iOS earlier than 8.3, use only button
artwork provided by Apple and follow the instructions
for artwork use in Appendix A.
Apple-provided marketing asset
The Apple Pay mark can appear in app marketing
communications. Follow the instructions in “Apple
Pay Mark, Marketing Communications Examples”
on pages 13–14.
Apple Pay logo
If you are an approved Apple Pay bank or card issuer,
you can use the Apple Pay logo in your app user
interface if your layout has been approved by Apple.
The Apple Pay logo should be used in your app only
when layout space is extremely limited. For most
in-app layouts, use the UI assets described to the left.
Support
Apple Developer Program support is available at
https://developer.apple.com/support.
For more information
For more information regarding Apple Pay, refer to
the Apple Pay section of the Developer Resource
Center at https://developer.apple.com/apple-pay/.
Legal requirements
All materials must properly attribute every Apple
trademark with the appropriate symbol and credit
lines. See “Legal Requirements” on page 16 and visit
www.apple.com/legal/intellectual-property for more
detailed information on Apple legal requirements.
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