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IEEE-Visual Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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IEEE-Visual Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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IEEE Visual Identity Guidelines
IEEE Master Brand Standards
Color Palette
Typography
Imagery
Design System
November 2010
Page 2
November 2010
|
www.ieee.org/go/visual_guidelines
Table of Contents
INTRODUCTION
4 IEEE
5 The IEEE Brand
6 Core Values
7 IEEE Basic Identity Elements
BRAND BASICS:
IEEE MASTER BRAND STANDARDS
9 History
10 Configurations
IEEE Master Brand
Use of the IEEE Master Brand
Alternate Logotypes
12 Minimum Size
13 Clear Space
14 Size Ratio
Common International formats
Flyer formats
Conference banners
17 Color
Variations
Print
Screen
19 Background Control
20 How to Use the IEEE Master Brand
Print and P
owerPoint
Web and Banner Displays
Constrained
Spaces
Prominence and Size to other logos
24 How to Use the Letters I-E-E-E
Name, Title, Product/Service Name
25 Incorrect IEEE Master Brand Use
26 Alternative
Logos
BRAND BASICS: COLOR
28 Primary Colors
29 How to Use the Primary Colors
30 Expanded Color Palette
32 How to Use the Expanded Color Palette
33 Color Palette Specifications
35 Incorrect Color Usage
BRAND BASICS: TYPOGRAPHY
37 Primary Typefaces
Formata
Caslon
39 Alternate Usage Typefaces Formata
Verdana
Times New Roman
40
How to Use the Primary Sans Serif Typefaces
42 How to Use the Alternate Usage Typefaces
BRAND BASICS: IMAGERY
44 Introduction
45 People Imagery
46 Technology Imagery
47 Knowledge Imagery
48 Connected Imagery
49 Global Imagery
50 Archive Imagery
51 How to Use Imagery
Composition
Graphic
Style
Rules to K
eep in Mind
DESIGN SYSTEM: THE WEDGE
55 Introduction
56 The Wedge Angle
57 The Wedge Ratio
Large area images and graphic boxes
Slim graphic boxes
59
How to Use the Wedge
Images
Graphic boxes
61 Incorrect W
edge Usage
62 APPLICATION EXAMPLES
69 WEB REFERENCE GUIDE
72 CONTACT INFO
November 2010
Introduction
Page 4
November 2010
|
www.ieee.org/go/visual_guidelines
To maintain and strengthen the desired perception for the IEEE brand,
visual identity elements have been enhanced and organized into these
guidelines. The look-and-feel of the IEEE visual identity – including the
master brand, color palette, typography, imagery, and graphic style –
was streamlined and best practices were documented to convey the
organization’s culture, personality, and core brand values.
Please use these guidelines when creating IEEE communications to achieve a
high level of consistency. Anyone who represents IEEE should work hard to
ensure the integrity of the IEEE brand in all branded materials.
These visual identity guidelines represent an opportunity to establish
and extend equity for the IEEE brand. Communications created based
on these guidelines will help ensure that members, industry professionals,
and other organizations will perceive IEEE as a leader in the global
technology community.
IEEE is the leading professional association for the advancement of
technology. The abundance of technical and professional information,
resources, services, conferences, and publications offered by IEEE allows
the association to reach professionals, students, prospective members, and
organizations.
INTRODUCTION
Page 5
November 2010
|
www.ieee.org/go/visual_guidelines
IEEE strives to be essential to the global technical community and
to technical professionals everywhere. IEEE members connect with
others to share ideas and obtain new knowledge. The engineers and
other technical professionals who belong to the organization understand
that obtaining useful information from IEEE’s unparalleled collection
of intellectual property is essential to creating solutions that benefit
humanity. The goal is to be universally recognized for the contributions of
technology and of technical professionals in improving global conditions.
The IEEE Brand
INTRODUCTION
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