Cisco-Logo Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Cisco Corporate Logo Usage Guidelines for Third Parties
The logo may only be used once and only to make accurate
reference to Cisco, its products and services. The logo should
be displayed where the most prominent reference to Cisco is
made but may not be more prominent than a third party’s com-
pany logo. Use only the logo provided to you and only as stated
in your trademark license. For information regarding the Cisco
trademark policy visit http://www.cisco.com/web/about/ac50/
ac47/about_cisco_policies_list.html.
Logo Used In Print
File names: Cisco_Logo_2PMS.eps (2-color PMS)
Cisco_Logo_CMYK.eps (2-color CMYK)
Cisco_Logo_K.eps (1-color black)
Cisco_Logo_White.eps (reverse)
Colors are specied using PANTONE® and CMYK process col-
or systems, use colors as provided in logo le. When matching
color for embroidery use the PANTONE coated color swatch.
Logo Used On-Screen
File name: Cisco_Logo.gif (2-color for Web—do not alter size)
Cisco_Presentation1.ppt (2-color for PowerPoint)
Clearspace and Staging
An invisible rectangular border, equal in width to the “B” in the
illustration at left should be maintained around the perimeter
of the logo.
In all media, the logo must be separated from any company
names, logos, or product names. The separation must be equal
to the width of the Cisco logo or one inch, whichever is greater.
Do not place the logo on busy or low contrast backgrounds. Do
not alter the logo in any way except to adjust size proportionally
(do not alter size of .gif logo). Do not use logo smaller than 3/4
inch wide in print.
TM
TM
Prefered
two-color logo
Cisco Blue (PANTONE 7477)
Cisco Red (PANTONE 187)
One-color logo
Black
Reverse logo
White
Copyright © 2006 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, and the
Cisco logo are trademarks or registered trademarks of Cisco Systems, Inc. and/or its
afliates in the U.S. and certain other countries. DH10.06
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