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MAR-Corporate Indentity Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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MAR-Corporate Indentity Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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CORPORATE IDENTITY GUIDELINES
Guidelines for using the
Markant brand name
2 3
Content
> Explanation 4
> Policy 6
1. Basic design
1.1 Brand name 8
1.2 Pay-off 8
1.3 Brand name variations 9
2. Use of colour
2.1 House style colours 10
2.2 Full Colour use of colours 10 - 11
2.3 QR codes 10
2.4 Photography
12 - 13
3. House style fonts
3.1 House font Avenir LT 14 - 15
3.2
House font Humanist 777 BT 14 - 15
3.3 Use of fonts 14 - 15
4. Correspondence
4.1 Letter paper 16 - 17
4.2 Business cards
18 - 19
4.3 Envelopes 20 - 23
4.4 Cover foruse 24
4.5 Letter layout 25
4.6 Presentation templates 26
4.7
Sample and fabric maps 28
4.8 Binders
30
4.9 Presentation folders
31
4.10 Notepad 32 - 33
5. Product Branding
5.1 Conceptbrochures 34 - 35
5.2 Advertisements 36
5.3 Dealer promotions 37
5.4 Boilerplate 38
5.5 Press release 38
5.6 Product release
38 - 39
5.7 Spec sheets 40
5.8 Manuals 41
6. Positioning
6.1 Main lettering 42
6.2 Textile labels 42
6.3 Packaging & Tape 43
6.4 Furniture services 43
6.5 Return sticker 44
6.6 Guarantee sticker 44
6.7 Quality Control sticker 45
6.8 Safety Precautions sticker 45
6.9 Lettering on vehicle 46 - 47
6.10 Sugar packets
48
6.11 Name badges & Pens 48
6.12 Mouse mats & Bags 49
6.13 Company clothing
49
Version 1.7 04
|
13
4 55
CORPORATE IDENTITY EXPLANATION
Explanation
Uniformity is the key principle when implementing the corporate identity. The main representative of a
corporate identity is the brand name. The brand name can be displayed on a product, a printed item, on
company car, clothes or a trade fairs stand. Furthermore the corporate identity should be in conjunction with
it’s natural environment, e.g. colours and shapes. This document is intended to provide Markant staff with
guidelines to eliminate any confusion concerning the use of the corporate identity of Markant.
If one wants to deviate from the examples in this book or in case of doubt, designs must be presented to the
Communications department of Markant in Utrecht.
Everything described in this book is suitable for national and international use!
Digital versions are available for all mentioned elements. They can be requested from the Communications
department at the head office in Utrecht.
Markant Corporate Identity Guidelines, April 2013
6 77
Company name
Our Company name is at all times ‘Markant’.
When we communicate our name in the media such as editorials, etc.
we use ‘Markant’. In the communication to our partners, suppliers and (end) customers we speak
always about ‘Markant’.
Our slogan ‘Create your office’ is a marketing tool and is used as a pay-off with our logo,
purely to support our marketing materials offline and online.
Environmental policy
Markant is environmentally concerned. We therefore kindly ask all sorts of documents
and e-mails not to print unless absolutely necessary.
In case of doubt, please request advice from the Communications department at the head office in Utrecht.
CORPORATE IDENTITY POLICY
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