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Axis-Co marketing Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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2023-08-07
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Axis-Co marketing Guidelines_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Co-marketing guidelines for Axis partners
GUIDELINES
Table of contents
1. Introduction 5
2. Logotype program for partners and
trademark policy 5
2.1 Axis trademark portfolio 5
2.2 Axis partner/relationship logotypes 5
2.3 Axis corporate logotype – usage restrictions
and special permissions 6
2.4 Rules for the descriptive use of the Axis
trademarks/logotypes 7
2.4.1 Prohibited use of the Axis trademarks and
logotypes 7
2.4.2 Permissible use of the Axis trademarks and
logotypes 8
3. Co-marketing possibilities on Axis
marketing materials 9
3.1 General usage rules for Axis copyrighted
materials 9
3.2 Permissions on Axis copyrighted material 9
3.2.1 White papers and technical guides/manuals 9
3.2.2 Product photography 9
3.3 Co-marketing possibilities in Axis collateral
and campaign materials 10
3.3.1 Marketing collateral, product guide 10
3.3.2 Marketing collateral, product comparison tables 11
3.3.3 Marketing collateral, case studies 13
3.3.4 Advertising and campaign materials 14
3.3.4.1 Print ads 14
3.3.4.2 Direct mail pieces 15
3.3.4.3 Web banners 15
3.3.5 Promotional videos and movies 15
3.3.5.1 Customizing promotional videos 16
4. Web use policy for Axis trademarks
and copyrighted materials 18
4.1 Domains 18
4.2 Using Axis trademarks online 18
4.3 Using Axis images, illustrations and
photos online 18
4.4 Using Axis text online 18
4.5 Using Axis’ look and feel online 18
4.6 Copying or closely linking to Axis websites 18
5. Co-marketing possibilities at events 19
5.1 Tradeshows 19
5.1.1 Partners in the Axis booth 19
5.1.1.1 Graphic identity consistency 19
5.1.1.2 Axis provisions for booth participants 19
5.1.1.3 Booth participant conditions 19
5.1.2 Exhibiting partners at common events 20
5.1.2.1 Cross-reference signage 20
5.1.2.2 Loaning an Axis demo unit 20
5.1.2.3 Partner collateral in the Axis booth 20
5.1.3 Non-exhibiting partners 20
5.2 Axis sponsored conferences and seminars 21
5.2.1 Exhibiting at an Axis sponsored event 21
5.2.1.1 Axis provisions for exhibitors 21
5.2.1.2 Exhibitor conditions 21
5.2.2 Speaking at an Axis sponsored event 22
5.2.2.1 Axis provisions for speakers 22
5.2.2.2 Speaker conditions 22
6. Contacts and permission requests 22
7. Conclusion 22
4
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