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电子商务网站用户兴趣分析系统设计与实现.doc
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电子商务网站用户兴趣分析系统设计与实现
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毕业设计(论文)
题 目:电子商务网站用户兴趣分析系统设计与实现
院 系:
专 业:
班级学号:
学生姓名:
指导教师:
成 绩:
年 月 日
![](https://csdnimg.cn/release/download_crawler_static/88197789/bg2.jpg)
电子商务网站用户兴趣分析系统设计与实现
I
摘 要
电子商务通常是指是在全球各地广泛的商业贸易活动中,在因特网开放的网
络环境下,基于浏览器/服务器应用方式,买卖双方不谋面地进行各种商贸活动,
实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、
交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。
电子商务系统即企业通过互联网为消费者提供一个新型的网络购物平台,它
是一种以网上商城替代超市的一种表现形式。消费者可以通过网络在网上购物、
通过网络进行费用支付。由于这种模式节省了客户和企业的空间和时间,有效的
提高了交易效率,特别针对于工作忙碌的上班一族,这种模式可以为他们节省宝
贵的时间。
本文介绍了基于 ASP.NET 而开发的电子商务系统。并通过购物系统对他们进
行相应的阐述,着重讨论本系统设计的思路,基于数据库挖掘用户所感兴趣的商
品进行推荐。论文最后给出了系统的有效运行及系统特点。
随着中国互联网的飞速发展,越来越多的企业认识到网络给企业带来的便利
和快捷,其中蕴含着的无限的商机与机遇。网上商城已经相当于现实世界当中的
超市,与现实中超市的本质不同的是,前者利用电子商务的各种手段,完成了从买
到卖的过程的虚拟超市,从而减少不必要的中间环节,取消了代理中间的差价和
运输成本,造就对普通消费和加大市场流通带来无限的发展空间。尽能的为消费
者获得更大利益,带动了企业腾飞和公司发展,推动国内生产总值,引导国民经
济稳定快速发展。
关键词:互联网;网上商城;电子商务;ASP.NET
![](https://csdnimg.cn/release/download_crawler_static/88197789/bg3.jpg)
电子商务网站用户兴趣分析系统设计与实现
II
Abstract
The electronic commerce is usually refers to the world in a wide range of
commercial and trading activities, the Internet open network environment, based on
Browser / server applications, not met buyers and sellers to carry out a variety of
business activities, realize consumers online shopping, online transactions between
businesses and on-line electronic payment and a variety of business activities, trading
activities, financial activities and related activities of the integrated services of a new
business model.
Electronic commerce system is the enterprise through the Internet to provide
consumers with a new online shopping platform, it is a kind of online shopping mall
supermarket to replace a form. Consumers can use the network shopping online,
through the network of payment. Because of this mode of savings to the customer and
enterprise space and time, effectively improves the transaction efficiency, especially
for the busy work gens going to work, this pattern can provide for them to save
valuable time.
This article introduced based on the ASP.NET and the development of the
electronic commerce system. And through the shopping system on their
corresponding paper, emphatically discusses the system design, user interest based
recommendation. The paper finally gives the system effective operation and the
characteristics of the system.
This article introduced based on the ASP.NET and the development of the
electronic commerce system. And through the shopping system on their
corresponding paper, emphatically discusses the system design, user interest based
recommendation. The paper finally gives the system effective operation and the
characteristics of the system.
With China's rapid development of the Internet, more and more enterprises know
that network brings to the enterprise, convenient and fast, which contains infinite
business opportunities and opportunities. Online shopping mall has been equivalent to
![](https://csdnimg.cn/release/download_crawler_static/88197789/bg4.jpg)
电子商务网站用户兴趣分析系统设计与实现
III
the real world and the reality of the supermarket, supermarket of essentially different,
the former use of e-commerce means, finished from buy sell process virtual
supermarket, to reduce unnecessary intermediate links, cancelled the difference
among agents and transport costs, creating for ordinary consumption and increase
market circulation brings infinite development space. As far as can provide consumers
receive greater benefits, has led the enterprise growth and the development of the
company, promote GDP, guide national economy to stabilize rapid development.
Keywords: Internet; online shopping; electronic commerce; ASP.NET
![](https://csdnimg.cn/release/download_crawler_static/88197789/bg5.jpg)
电子商务网站用户兴趣分析系统设计与实现
I
目 录
第 1 章 绪论.............................................................................................................................3
1.1 研究背景与意义..........................................................................................................3
1.2 国内外研究动态..........................................................................................................5
1.2.1 国外动态.............................................................................................................5
1.2.1 国外动态.............................................................................................................5
1.3 本文结构及主要研究内容..........................................................................................6
第 2 章 相关工具及技术介绍 ..................................................................................................7
2.1 开发平台和技术介绍...................................................................................................7
2.1.1IIS 简介.................................................................................................................7
2.1.2ASP.NET 开发环境..............................................................................................7
2.2 .NET 技术平台..............................................................................................................9
2.3 数据库技术.................................................................................................................11
2.4 统一开发方法.............................................................................................................12
第 3 章 数据挖掘...................................................................................................................13
3.1 数据挖掘概念与技术 ......................................................................................................13
3.1.1 数据挖掘基本概念................................................................................................13
3.1.2 数据挖掘的使用...............................................................................................13
3.1.3 分类挖掘的基本方法.......................................................................................14
3.2 关联规则方法理论概念............................................................................................17
3.2.1 关联规则基本概念...........................................................................................17
3.2.2 关联规则问题描述...........................................................................................17
3.2.3 关联规则的种类...............................................................................................17
3.3 多层和多维关联规则的数据挖掘............................................................................18
3.4 决策树算法介绍.........................................................................................................20
3.4.1 归纳学习...........................................................................................................20
3.4.2 分类算法概述....................................................................................................20
3.4.3 决策树学习算法................................................................................................20
第 4 章 系统分析...................................................................................................................23
4.1 系统可行性分析.........................................................................................................23
4.1.1 市场可行性.......................................................................................................23
4.1.2 技术可行性.......................................................................................................24
4.2 需求分析.....................................................................................................................24
4.2.1 系统需求...........................................................................................................24
4.2.2 性能需求...........................................................................................................24
4.2.3 非功能性需求...................................................................................................25
4.3 系统业务流程分析.....................................................................................................26
第 5 章 系统设计...................................................................................................................27
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