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电子商务环境下逆向物流存在的问题及对策研究.doc
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电子商务环境下逆向物流存在的问题及对策研究.doc
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电子商务环境下逆向物流存在的问题及对策
研究
电子商务环境下逆向物流存在的问题及对策研究
摘 要
21 世纪电子商务进入了迅猛发展的时代,随着电子商务发展的日趋成熟,逆向物流的重要性日益
显著,并逐渐成为困扰电子商务发展的瓶颈。有效的退货处理可以降低成本、提高客户满意度,回收
正向物流产生的废弃物更是有环保的效应,从而提升企业的社会形象,所以逆向物流的优化将成为各
电子商务经营者取得竞争优势的关键之一。然而我国电子商务环境下的逆向物流还存在着很多问题,
很多电子商务企业还没有意识到逆向物流的重要性,逆向物流的不完善造成的弊端越来越制约着电子
商务发展,解决逆向物流存在的问题迫在眉睫。
本文将从电子商务环境下逆向物流的概念、特点入手,着重研究电子商务环境下的退换货问题。
在对电子商务环境下逆向物流的发展现状的进行分析基础上,找出我国电子商务环境下逆向物流存在
的问题并分析成因,然后针对存在的问题提出合理的解决策略。最后以具体的一个实际案例进行研究
分析,也对论文的研究成果是否切实可行、是否具有操作性做一个实际论证。
关键词:逆向物流;电子商务;退货;回收
Research of Reverse Logistics Problems and Methods to Fix Under The
E-commerce Environment
Abstract
In the 21st century ,E-commerce has developed rapidly, with the development of electronic commerce,
the importance of reverse logistics has become increasingly significant,reverse logistics has become a big
obstacle to the development of e-commerce. Effective processing of returns logistics can reduce costs, improve
customer satisfaction, and it is good for the environmental to recycling the waste produced from forward
logistics effectively , which can enhance corporate’s social image, so the optimization of reverse logistics has
become the key advantages for all business managers to gain a position in the competition .However ,in our
country ,there are still many problems about reverse logistics under the e-commerce environment,.Moreover,
many companies do not realize the importance of e-commerce reverse logistics,the problems of reverse
logistics is increasingly restricting the development of e-commerce , so to solve the problems of reverse
logistics is quite imminent.
In the beginning, this article will discuss the concepts and characteristics of reverse logistics under the e-
commerce environment,then we will focus on the returns problems under the e-commerce environment.On the
basis of the analysis of current status of reverse logistics under e-commerce environment ,the paper is aimed at
finding the problems of reverse logistics of e-commerce and analyze the reasons, and then propose reasonable
solution strategies for the problems. Finally, I will do a detailed study of an actual case , which will also test
and verify whether the strategies proposed in the paper is practicality or not.
Keywords:Reverse Logistics;E-commerce ;Returns;Recycling
目 录
摘 要..........................................................................................................................................................................
Abstract....................................................................................................................................................................I
第一章 绪 论...........................................................................................................................................................0
1.1 研究背景及意义.......................................................................................................................................0
1.2 研究的内容、方法及结构......................................................................................................................0
第二章 文献综述....................................................................................................................................................2
第三章 电子商务环境下逆向物流的概述............................................................................................................4
3.1 电子商务环境下逆向物流的概念...........................................................................................................4
3.2 电子商务环境下逆向物流产生的原因...................................................................................................4
3.3 电子商务环境下逆向物流与传统逆向物流的联系与区别...................................................................5
3.4 电子商务环境下逆向物流的特点...........................................................................................................7
3.5 电子商务环境下发展逆向物流的重要性...............................................................................................7
第四章 电子商务环境下逆向物流的现状分析及存在的问题...........................................................................9
4.1 电子商务环境下逆向物流现状分析.......................................................................................................9
4.2 现阶段电子商务环境下逆向物流存在的问题.....................................................................................10
第五章 电子商务环境下逆向物流的优化策略研究..........................................................................................11
5.1 从源头上减少逆向物流的产生............................................................................................................11
5.2 建立统一的退货政策,尽可能多的提供产品信息.............................................................................11
5.3 建立逆向物流信息系统,自动化的处理退货.....................................................................................11
5.4 建立逆向物流网络,集中处理退货.....................................................................................................13
5.5 与第三方物流企业合作,联合处理.....................................................................................................14
第六章 案例分析..................................................................................................................................................15
6.1 淘宝网的逆向物流处理方法.................................................................................................................15
6.2 淘宝网逆向物流处理的不足之处.........................................................................................................16
6.2 淘宝网逆向物流处理的优化策略.........................................................................................................16
第七章 结论及建议..............................................................................................................................................17
致 谢.....................................................................................................................................................................18
参考文献(References):.......................................................................................................................................19
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