电子商务环境下的逆向物流的模式研究
摘要:电子商务的发展改变了流通产业的内涵和外延，使得流通的执行和运作过程由传统的单一
的物资流转化成了物资流与信息流的统一。另一方面，就物流本身来看，由于人们环保意识的增强，
社会对资源再利用的重视程度逐步提高，逆向物流在这方面凸显了其经济效益。完善的电子商务模
式不仅是将商品销售给客户，更要注重社会资源的利用方式和客户的价值体现，因此在现阶段的电
子商务发展中，逆向物流具有举足轻重的作用。在这样的背景下，本文针对我国电子商务环境下逆
向物流模式的研究现状，综合分析总结现有的模式，通过对各种模式的优缺点分析，为企业选择适
合自身发展需要的模式提出参考意见，以期进一步完善电子商务的交易服务功能，促进我国电子商
务的发展。
关键词: 电子商务；逆向物流；模式
E-business Eenvironment of the Study of the Adverse Logistics
Abstract: The development of the electronic commerce changed the circulation industry
connotation and denotation, make the implementation and operation process flow from the
traditional single WuZiLiu transformed into WuZiLiu and the unity of the information flow.
On the other hand, logistics, because people see itself strengthening of environmental
protection consciousness, the society of recycling importance to gradually improve the
reverse logistics, in this respect highlighted the profit. Perfect mode of electronic
business affairs is not only will the commodity sale to customers, the more want to pay
attention to the use of social resources and customer value way, so in the current stage
of the electronic commerce development, reverse logistics has the significant role. In this
background, this paper focused on China's e-commerce environment reverse logistics mode,
the comprehensive analysis of the present situation of the study summarized the current
approach, through various advantages and disadvantages of analysis, for enterprises to
select suitable for their own development needs to put forward the mode, so as to further
perfect reference opinions of e-commerce service function, promote the trade development
of electronic commerce in China.
Key words: electronic commerce；adverse logistics；mode
引言
