目录
一、项目概述................................................................................................................1
二、产品和服务............................................................................................................1
（一）影视策划与制作........................................................................................2
（二）广告制作....................................................................................................2
（三）平面制作....................................................................................................2
（四）摄影、摄像................................................................................................3
三、市场分析................................................................................................................3
（一）行业环境分析............................................................................................3
1、政策 XXXX 环境分析 ............................................................................3
2、经济环境分析..........................................................................................3
3、社会文化环境分析..................................................................................3
4、服务环境分析..........................................................................................4
（三）竞争分析....................................................................................................4
1、竞争者较多但竞争力不强，业内竞争并不激烈..................................4
2、潜在竞争者多，但威胁不会太大..........................................................4
（四） SWOT 分析..............................................................................................4
1、优势..........................................................................................................4
2、劣势..........................................................................................................5
3、机会..........................................................................................................5
4、威胁..........................................................................................................5
四、营销策略................................................................................................................5
（一）定价策略....................................................................................................5
（二）营销渠道....................................................................................................6
1、股东资源渠道..........................................................................................6
2、口碑营销渠道..........................................................................................6
3、事件营销渠道..........................................................................................7
4、社会化营销渠道......................................................................................7
（三）市场推广....................................................................................................7
五、组织管理................................................................................................................7
（一）组织形式....................................................................................................7
（二）管理团队....................................................................................................8
（三）团队成员特点............................................................................................8
六、财务分析................................................................................................................8
七、风险分析................................................................................................................8
（一）营销推广风险............................................................................................8
（二）竞争风险....................................................................................................9
（三）现金流量风险............................................................................................9
（四）员工风险....................................................................................................9
