消费科技行业如何超越消费者的偏好（英）.pdf

How the Consumer Technology Industry

Can Get Ahead of Consumer Preferences

A study by Publicis Sapient

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INTRODUCTION

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Consumer technology companies have recorded massive growth since

2020 as the new norm for schools and businesses has shifted between

the home, office and classroom. According to Statista and the Consumer

IN THIS REPORT PUBLICIS SAPIENT WILL

DIVE DEEPLY INTO TWO MAIN AREAS:

1. Consumer technology in homes: Preferences and behaviors around

devices and connected homes and security.

2. Shopper purchase behavior: Preferences and behaviors around

brand trust, loyalty and in-store and online platforms.

$422b

$505b

Sentiments/feelings:

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and 2% for 65+)

e in-home tech stack is strong these days. Research indicates that 84% of households have laptops, and 75% have at least one tablet. It

is also more likely that homes have more laptops and tablets than desktops. e most common laptop brands are HP (40%), Dell (29%),

and Apple (21%). Generationally, the preferences shi slightly. Apple is the most prevalent for those 18 to 34 years of age (35%) and HP

for consumers 50 to 64 years of age (47%).

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40%

29%

21%