Strengths and
weaknesses(internal)
Strengths
A strength is something that an
organization is good at doing or
something that gives it particular
credibility. It can be a particular
attribute of a product or service that
provides a competitive advantage, a
resource such as a strong $nancial
position or new production facilities,
or superior competencies or
capabilities.
Weaknesses
A weakness is something an
organization lacks or performs in an
inferior way in comparison to others.
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