Research Problem
• Can we propose a more appropriate approach to measure corporate
culture with large sample evidence?
Ø We propose a semi-supervised machine learning approach to
measuring corporate culture.
• If yes, can we validate some existing findings base on our new
measure?
Ø We show that corporate culture correlates with all aspects of
business outcomes and the culture-performance link is more
pronounced in bad times.
• Can we find out some other evidence about corporate culture?
Ø We show that corporate culture plays an important role in deal
incidence and merger pairing, and corporate culture is shaped by
major corporate events.
2020/10/11 4
Lv Manni
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