Abstract
Today, the development of electronic information very quickly, the traditional business model
has gradually been replaced by e-business models. E-commerce is changing the way people live,
step by step, in order to provide people with convenient, online shopping is the most common.
Whether it is e-commerce or traditional business, they have to face customers, but also must be
maintained. With the advent of e-commerce in this era, the management of enterprises, maintain
customer patterns have been slowly breaking the tradition, and now companies are increasingly
developing towards virtual organizations, and families, individuals tend to personal consumption. In
this context, the traditional customer relationship management has exposed many of its
shortcomings, in today's e-business environment has always subject to limits. Customer
Relationship Management is the e-business environment for all enterprises and e-commerce era of
both their own practical needs of their respective customers, and customer relationship management
research raised out of the e-commerce environment, the research has profound significance. This
article tells about the background and significance of topics, current research, and briefly describes
the main scope of this study and the main work; Customer relationship management and
e-commerce theory, describes the origins of the background of customer relationship management,
define goals and limitations of traditional customer relationship management, e-commerce
definitions, characteristics, In addition, customer relationship management environment for
e-business environment, expand and show the advantages of the new customers are analyzed;
Management strategy and customer relationship management in the presence of e-commerce
environment Problems and Solutions Customer Relationship e-commerce environment.
Key Words ： Customer Relationship Management ； E-commerce ； Management strategy ；
Countermeasures
