毕业论文（设计）外文翻译
标 题 ： Dynamic Customer-Relationship Management Model in Electronic
Commerce Environment
原文：
Abstract: With the development of information technology, Electronic Commerce is
changing the way of management in enterprise, lifestyle of family and people. Under
Electronic Commerce, market-management, sale-management and
customer-relationship of enterprise are substantially different from those of traditional
commerce. This has created a significant challenge to enterprise management. The
marketing strategies of Electronic Commerce （e-commerce）have really changed.
The Customer-Relationship Management Model established under e-commerce can
help enterprises to reduce costs, enhance partners’ cooperation, attain the desired
customer value, and promote enterprise competition. Therefore, we regard
Relationship Management as the greatest change that requires a fresh approach
through a new model. The paper analyzes the relation between customer-relationship
management in traditional circumstances and that in e-commerce environment, and
expatiates on characteristic of customer-relationship management under e-commerce.
On the basis of the analyses, the paper studies the model of Dynamic
Customer-Relationship Management before sale, during sale and after sale in the
enterprise.
Keywords: Dynamic customer-relationship management; enterprise competition;
E-commerce; model; business-to-customer.
1 Introduction
Customer Relationship Management (CRM) has become a focus of marketing
academic circles and corporation community. Around the world, research on CRM
originated from “Contact Management” in the earlier 1980s. Until the earlier 1990s,
researchers have become aware of “Customer Care” based on the telephone service
center and supporting material analysis. Afterwards, researchers have focused on
customer-maintaining whose purpose is to manage Customer Relationship effectively.
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