The Economic Worth of Celebrity Endorsers: An Event Study Analysis
Author(s): Jagdish Agrawal and Wagner A. Kamakura
Source:
Journal of Marketing
, Jul., 1995, Vol. 59, No. 3 (Jul., 1995), pp. 56-62
Published by: Sage Publications, Inc. on behalf of American Marketing Association
Stable URL: https://www.jstor.org/stable/1252119
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