目 录
目 录 ..........................................................................................................................................1
一 电子商务简介 ......................................................................................................................2
二 市场分析 ..............................................................................................................................2
（一）网络购物市场的现状与前景.................................................................................2
（二）竞争产业链高端 ....................................................................................................3
（三）XXXX 的优势和必然 ...............................................................................................3
（四）建 议 ......................................................................................................................4
三 项目实施设想 ......................................................................................................................6
（一）项目规划 ................................................................................................................6
（二）网络购物平台建设 ................................................................................................7
（三）团队建设 ................................................................................................................7
（四）经费匡算 ................................................................................................................8
四 问题与对策 ..........................................................................................................................9
五 附 件 ................................................................................................................................11
附件 1：初级电子商务团队的构成与分工....................................................................11
附件 2：自建和外包网络购物平台的优缺点分析........................................................16
附件 3：网络购物平台软件基本要求 ...........................................................................19
