选择和管理营销渠道
营销渠道是什么(What is the nature of marketing
Channels)？
公司在设计、管理、评价和修正其渠道时将面临什么
决策(What decisions do companies face in designing,
managing, evaluating, and modifying their channels)？
渠道的动态发展趋势是什么(What trends are taking
place in channel dynamics)？
如何管理渠道的冲突(How can channel conflict be
managed)？
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