Global Brand Identity Guidelines
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Outlast Technologies, Inc. owns many valuable trademarks that identify and distinguish our products
from those of other companies. We have developed these brand guidelines to answer common questions
about the use of the Outlast® mark and to ensure that it is consistent in its appearance and use.
This guide is for brand partners and licensees of Outlast Technologies, Inc. who manufacture and
market products using Outlast® technology.
Importance of adhering to brand guidelines
Signifi cant time, effort, and money have been spent in the research, development, and promotion of
Outlast® products. To protect the brand equity – and ultimately your investment – it is paramount that
a clear and consistent message be maintained throughout all products using the Outlast® brand.
The proper use of trademarks
The proper use of trademarks is of particular importance in maintaining the integrity of the Outlast®
brand. If not used correctly, a trademark can sneak into the language as a common name description
of the product. Any competitor can then use the trademark to take advantage of the advertising and
promotion dollars spent by the original owner. Some famous former trademarks that have become
generic are nylon, escalator, kerosene, and zipper.
Strengthen the Outlast® brand
To preserve the Outlast® brand identity, you must
comply with the guidelines set forth in this manual
as well as those stated in your agreement.
Outlast® technology adds value to your products and
by respecting these guidelines, we preserve that value.
Please contact us immediately if you see the Outlast®
brand being used inappropriately in the marketplace.
Introduction
INTRODUCTION
