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Health-Brand Guidelines(49p)_大厂VI品牌视觉标准_外企业品牌手册.pdf
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2023-08-07
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Health-Brand Guidelines(49p)_大厂VI品牌视觉标准_外企业品牌手册.pdf
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BRAND GUIDELINES
Management of the UC Health Brand
April 2014
![](https://csdnimg.cn/release/download_crawler_static/88182962/bg2.jpg)
The purpose of the document is to ensure that the UC Health brand is consistently portrayed
in all of our various touchpoints, from the way we interact with each other to the way we
deliver patient-focused care.
STATEMENT OF PURPOSE
![](https://csdnimg.cn/release/download_crawler_static/88182962/bg3.jpg)
3
SECTION 1: BRAND STRATEGY
1.1 Essence & Attributes
1.2 POPs & PODs
1.3 Positioning
SECTION 2: BRANDMARK
2.1 Denition
2.2 Usage
2.3 Secondary Usage
2.4 Staging
2.5 Black & White
2.6 Don’ts
2.8 Graphic Interfaces
2.10 Graphic Interfaces Usage
SECTION 3: BUSINESS SUITES
3.1 Business Suite Sample
3.2 PowerPoint Templates
3.3 Email Sign-o
SECTION 4: LANGUAGE
4.1 How We Write it
4.2 About UC Health
4.3 Key Talking Points
4.4 Key Style Points
4.5 First Reference
4.7 Second Reference
4.9 Web Addresses
4.10 News Release Format
4.11 Boilerplates
4.13 News Writing
4.14 Editorial Considerations
SECTION 5: MARKETING
5.1 Collateral / Ads
5.2 Billboards
SECTION 6: DESIGN ASSETS
6.1 Color Palette
6.2 Typography
SECTION 7: APPAREL & MERCHANDISE
7.1 Lab Coats
7.2 Professional Attire
7.3 Merchandise and Apparel
SECTION 8: CONTACT INFORMATION
BRAND GUIDELINES
Management of the
UC Health Brand
![](https://csdnimg.cn/release/download_crawler_static/88182962/bg4.jpg)
BRAND STRATEGY
![](https://csdnimg.cn/release/download_crawler_static/88182962/bg5.jpg)
1.1
BRAND STRATEGY
Essence / Attitude
Attributes / Core Values
Diversified
Interconnected
Leadership
Informative
Simplicity
Innovation
Leadership / The Best
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