AMD Co-brAnDing guiDelines
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Purpose of this Document
A well-managed brand both shapes and reflects a company’s strategic direction, and can give the company a competitive advantage.
A brand constitutes a set of promises that people associate with the company. For AMD, our brand defines who we are and describes the
experiences that AMD technologies enable.
To ensure that AMD benefits fully from our partnerships with other brands, it’s essential that we clearly and appropriately
communicate these associations in a manner that is:
\ Efficient, leveraging our brand management resources productively
\ Consistent, developing clear visual cues that help AMD communicate our relationship to other brands
\ Effective, clear and understandable from a customer perspective
The guidelines in this document will help to streamline the development of co-branded materials while protecting the valuable
corporate and product brand assets for all involved. The guidelines provide top-line parameters for using the AMD logo, the AMD name,
and AMD’s product brands and program brands in co-branded environments.
This document should be especially useful for anyone responsible for managing brand and marketing relationships. Any reference in this
document to “partners” means an AMD business or technology partner, as the case may be.
For questions and approval, please contact brand.team@amd.com
