SAP Partner Branding Guidelines
June 11, 2012 | Release 1.0
Table of Contents
Page 5
Selecting the Right Partner Logo
Quick Start Guide
When selecting a logo le, there are many things to consider. You
need to know whether or not it will be used in print material, and if so,
whether this print material will be in color or black and white. Regardless
of the application, you need to nd the right size to ensure readability.
Asking yourself the four questions below will help you choose the
appropriate logo le.
1. Which group logo do you need: Partner, Gold, Global, or Distribution?
Choose the partner le that corresponds with your authorized partner group. (See page 6)
Do not use more than one partner group logo on an application. For more information, contact your SAP partner manager, or send an e-mail to
partner@sap.com. Channel partners can send an e-mail to channelpartner@sap.com.
2. Where are you using the logo?
• Color brochure?
Use a full color EPS or TIFF le. EPS is preferred. (See pages 8 and 9.)
• Black and white newspaper?
Use a grayscale EPS or TIFF le. EPS is preferred. (See page 8.)
• Website?
Use a color GIF le.
Oce application?
Use a color PNG le. A color TIFF le may be used, but only for MS Word.
• Fax?
Use a grayscale JPEG le. A grayscale TIFF le may be used, but only for MS Word.
• Specialty item, such as a t-shirt or baseball cap?
Use a full color or one color EPS le, based on requirements.
3. What logo size do you need?
• EPS les can be scaled to any size your application requires. EPS les may be used to create other le types as needed.
For more information, see page 7.
• JPEG, PNG, TIFF, and GIF les may only be scaled down in size. Always maintain the aspect ratio.
4. Will the logo be placed on a background?
Will it be placed on an image or a background color other than white? Review the application examples to determine which logo is appropriate.
(See pages 8 and 11–14.)
