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IABC-Brand Guidelines(32p)_大厂VI品牌视觉标准_外企业品牌手册.pdf
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2023-08-07
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IABC-Brand Guidelines(32p)_大厂VI品牌视觉标准_外企业品牌手册.pdf
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IABC BrAnd GuIdelInes
Table of Contents
P. 0 2 Introduction
P. 0 3 What is a brand?
P. 0 4 Why is a brand important?
P. 0 5 How do we affect a brand?
P. 0 6 IABC Positioning Statement
P. 0 7 IABC Brand Promise
P. 0 8 IABC Brand Identity
P. 1 1 IABC Color Palette
P. 1 4 IABC Logo
P. 2 3 IABC Tagline
P. 2 9 IABC Typefaces
P. 3 1 IABC Imagery
I A B C B R A N D G U I D E L I N E S / TA B L E O F C O N T E N T S / P. 0 1
Introduction
For more than 35 years, IABC has been dedicated to enhancing the lives
of professional business communicators across the globe by providing our
members with opportunities for individual growth, professional training and
expansion of personal networks. Our diverse and talented membership
resides in over 60 countries and includes more than 14,000 members.
As we plan for the new millennium, we realize the importance of presenting
a unified worldwide brand identity to members and prospective members. To
help make this a reality, we have created this brand guidelines document as
a tool you can use to strengthen our brand and help move the organization
forward. When we align the visual, emotional and functional aspects of all of
our communications, we make those communications more powerful and
effective. By adhering to these brand guidelines, you can play a vital role in
our mutual success.
I A B C B R A N D G U I D E L I N E S / I N T R O D U C T I O N / P. 0 2
What is a brand?
A brand is more than a name, more than a logo, more than an attitude.
A brand is the totality of human perceptions that an audience attaches to
an organization or product. These perceptions are formed as the audience
interacts with the organization, its products and services, its people, its sales
and marketing efforts, the audience’s own social tribes, third party media
input and developments in the competitive landscape.
A brand is a living thing envisioned and embodied by an organization and
brought to life by the brand’s audience.
I A B C B R A N D G U I D E L I N E S / W H AT I S A B R A N D ? / P. 0 3
Why is a brand important?
An organization’s brand can be one of its most valuable assets. When properly
tended, the brand can guide organizational behavior, inform marketing
and sales efforts, provide a point of difference in the marketplace, improve
awareness, evoke positive responses from an audience, increase revenue and
create higher financial value.
Brands drive emotional connections and loyalty.
I A B C B R A N D G U I D E L I N E S / W H Y I S A B R A N D I M P O RTA N T ? / P. 0 4
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