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Therma Tru-Brand Guidelines-2015(21p)_大厂VI品牌视觉标准_外企业品牌手册.pdf
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Therma Tru-Brand Guidelines-2015(21p)_大厂VI品牌视觉标准_外企业品牌手册.pdf
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1
REV JAN 2015
Brand Standards & Guidelines
REV JAN 2015
2
REV JAN 2015
Contents | Therma-Tru® Doors
The Brand: Therma-Tru Doors
Introduction ......................................................................................... 3
Philosophy .......................................................................................... 4
Trademark Usage ............................................................................. 5–6
Creative Elements
Color Usage ..................................................................................... 7–8
Logo Usage
Therma-Tru Doors ...................................................................... 9–10
Pulse® ............................................................................................. 11
Warranties ..................................................................................... 12
AccuGrain® Technology ................................................................. 13
DoorWaysTM App ............................................................................. 14
Font Usage .................................................................................. 15–16
Same-Day® Stain .......................................................................... 17–18
Templates
Sell Sheet Samples ........................................................................... 19
Ad Samples ....................................................................................... 20
Stationery .......................................................................................... 21
Cover: Smooth-Star, Sedona Glass, Door – S91, Sidelites – S139SL, Transom – 19520T
3
REV JAN 2015
The Brand | Introduction
In order to most effectively and successfully communicate the Therma-Tru®
brand promise to our associates, customers and homeowners, we present our
corporate brand standards and guidelines.
Our goal is to provide a framework for applying the Therma-Tru corporate identity
to a wide range of branded communications. These guidelines present a unied
and graphically appealing brand and, therefore, require the consistent use of
name, logo, typography and color. Please refer to these guidelines often to ensure
that our graphic elements are used properly.
If you have any questions about the guidelines, please contact the Marketing
Department at 419-891-7400 or 1-800-THERMA-TRU (843-7628).
4
REV JAN 2015
The Brand | Philosophy
Our Vision
To be the premier entry door company in North America known for beautiful and high-performance door
systems, an easy purchase experience, and the expertise of our associates and business partners.
Our Mission
To outperform the North American residential entry door market by serving all four of our customer
segments – builders, remodelers, dealers and homeowners – with unique knowledge and capability;
by delivering the best product offering in the industry through close collaboration with our
industry-leading fabricator network; and above all, by creating a company that serves our customers
through clear and simple business practices and an exceptional supply chain. To accomplish this
mission, we will develop an organization of condent and capable associates, ready for the
competitive challenge.
Always make a
great entrance.
5
REV JAN 2015
Glass Brands
VillagerTM
HomewardTM
ArcadiaTM
Augustine®
AshurstTM
BellaTM
ArborwatchTM
BorrassaTM
ProvincialTM
LongfordTM
CambridgeTM
ZahaTM
Lucerna®
Blackstone®
CrystallineTM
Sedona
Salinas
®
Element
Maple Park
®
Avonlea®
SaratogaTM
Arden®
Texas Star
Wellesley
TM
ConcordeTM
KensingtonTM
Crystal DiamondsTM
AxisTM
Frosted Images®
Bevelline
TM
Chord
Chinchilla
Rainglass
Granite
Examples of acceptable nouns to use following
these trademarks include glass, glass design and
glass family.
Company Trade Name
Therma-Tru Corp.
Company Brand
Therma-Tru® Doors
Door Brands
Classic-Craft®
Classic-Craft® American Style CollectionTM
Classic-Craft® Mahogany CollectionTM
Classic-Craft® Rustic CollectionTM
Classic-Craft® Oak CollectionTM
Classic-Craft® Canvas Collection®
Fiber-Classic®
Fiber-Classic® Mahogany CollectionTM
Fiber-Classic® Oak CollectionTM
Smooth-Star®
ProlesTM
Traditions
Pulse
®
Ari
Línea
Echo
Solei
Entryway is the preferred noun to use following
Classic-Craft trademarks. Examples of acceptable
nouns to use following these other marks include
door, entry or patio door, and door system.
The Brand | Trademark Usage
When referring to Therma-Tru trademarks, please
follow these guidelines to ensure they are protected.
Please note the difference between use of the TM or
® symbol. Also, wherever possible, all trademarks
should be used as an adjective immediately followed
by a noun; e.g., AccuGrain® technology. The
appropriate trademark symbol (TM or ®) is placed
immediately after the word to which it applies
in subscript font, base aligned and subscript
specifications of 30% size of type with type up
to 18 pt. size. For larger type sizes, use a smaller
size symbol so as not to overcome the brand
name. If the specic characters are not available,
then use the symbols in parenthetical form
[(TM) or (R)].
This rule applies to the first or
most prominent use of the mark
on a particular page. However, it is
acceptable to identify a mark more
than once on a page. When in doubt,
err on the side of identifying the mark.
Continues on next page.
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