Therma Tru-Brand Guidelines-2014(21p)_大厂VI品牌视觉标准_外企业品牌手册.pdf

Brand Standards & Guidelines | 2014 Edition

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Contents | Therma-Tru® Doors

The Brand: Therma-Tru

Introduction ......................................................................................... 3

Philosophy .......................................................................................... 4

Trademark Usage ............................................................................. 5–6

Creative Elements

Color Usage ..................................................................................... 7–8

Logo Usage

Same-Day® Stain .......................................................................... 17–18

Templates

Sell Sheet Samples ........................................................................... 19

Ad Samples ....................................................................................... 20

Stationery .......................................................................................... 21

Cover: Smooth-Star, Sedona Glass, Door – S91, Sidelites – S139SL, Transom – 19520T

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The Brand | Introduction

In order to most effectively and successfully communicate the Therma-Tru®

brand promise to our associates, customers and homeowners, we present our

corporate brand standards and guidelines.

Our goal is to provide a framework for applying the Therma-Tru corporate identity

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The Brand | Philosophy

Our Vision

To be the premier entry door company in North America known for beautiful and high-performance door

systems, an easy purchase experience, and the expertise of our associates and business partners.

Our Mission

To outperform the North American residential entry door market by serving all four of our customer

segments – builders, remodelers, dealers and homeowners – with unique knowledge and capability;

by delivering the best product offering in the industry through close collaboration with our

industry-leading fabricator network; and above all, by creating a company that serves our customers

through clear and simple business practices and an exceptional supply chain. To accomplish this

mission, we will develop an organization of condent and capable associates, ready for the

competitive challenge.

Always make a

great entrance.