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电子商务英文版题库练习题-自测题带答案.doc
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电子商务英文版题库练习题-自测题带答案.doc
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1
Copyright © 2018 Pearson Education, Inc.
E-commerce 2017: Business, Technology, and Society, 13e (Laudon/Traver)
Chapter 1 The Revolution Is Just Beginning
1) Why study e-commerce?
Answer: E-commerce technology is different and more powerful than any of the other
technologies we have seen in the past century. E-commerce technologies—and the digital
markets that result—have brought about fundamental, unprecedented shifts in commerce. While
other technologies transformed economic life in the twentieth century, the evolving Internet and
other information technologies are shaping the twenty-first century.
Diff: Moderate
AACSB: Application of knowledge; Written and oral communication
LO: 1.1: Understand why it is important to study e-commerce.
2) E-commerce can be defined as:
A) the use of the Internet, the Web, and mobile apps to transact business.
B) the use of any Internet technologies in a firm's daily activities.
C) the digital enablement of transactions and processes within an organization.
D) any digitally enabled transactions among individuals and organizations.
Answer: A
Diff: Easy
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
3) ________ is an example of e-business.
A) Amazon's inventory control system
B) The Amazon.com website
C) An Amazon mobile app
D) Amazon's Pinterest page
Answer: A
Diff: Moderate
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
2
Copyright © 2018 Pearson Education, Inc.
4) Which of the following terms is synonymous with e-commerce?
A) e-business
B) digital commerce
C) the Internet
D) the Web
Answer: B
Diff: Easy
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
5) Which of the following is not true about the use of apps?
A) The average U.S. consumer spends over three hours a day using apps.
B) Users still spend less time using apps than they do using desktops or mobile websites.
C) Apps are easier to control and monetize than websites.
D) Around 280 million people worldwide launch a smartphone app more than 60 times a day.
Answer: B
Diff: Difficult
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
6) Which of the following statements about e-commerce in the United States in 2016 is not true?
A) Social e-commerce generates more revenue than mobile e-commerce.
B) Over 210 million U.S. consumers use mobile apps.
C) On-demand service firms are fueling the growth of local e-commerce.
D) Growth rates for retail e-commerce are higher in Europe than in the United States.
Answer: A
Diff: Difficult
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
3
Copyright © 2018 Pearson Education, Inc.
7) In 2016, almost ________ of Americans who access the Internet use a mobile device at least
some of the time.
A) 63%
B) 73%
C) 83%
D) 93%
Answer: D
Diff: Difficult
AACSB: Information technology
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
8) Which of the following is not a major business trend in e-commerce in 2016-2017?
A) Mobile e-commerce continues to grow.
B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by
increased presence of industry giants.
C) On-demand service companies garner multi-billion dollar valuations.
D) Mobile advertising continues to grow at astronomical rates.
Answer: B
Diff: Difficult
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
9) Which of the following is not a major technology trend in e-commerce in 2016-2017?
A) Mobile messaging services become popular with smartphone users.
B) Firms are turning to business analytics to make sense out of big data.
C) The mobile computing and communications platform creates an alternative platform for
online transactions, marketing, advertising, and media viewing.
D) Computing and networking component prices increase dramatically.
Answer: D
Diff: Moderate
AACSB: Information technology
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
4
Copyright © 2018 Pearson Education, Inc.
10) All of the following are major social trends in e-commerce in 2016-2017 except for:
A) concerns about the flood of temporary, low paying jobs without benefits being generated by
on-demand service companies.
B) the continuing conflict over copyright management and control.
C) the refusal of online retailers to accept taxation of Internet sales.
D) the growth of government surveillance of Internet communications.
Answer: C
Diff: Difficult
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
11) Which of the following is not a major business trend in e-commerce in 2016-2017?
A) the growth of a mobile app ecosystem
B) the weakening revenues of B2B e-commerce
C) the emergence of social e-commerce
D) the growth of the on-demand service firms
Answer: B
Diff: Moderate
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
12) Which of the following statements about the Web is not true?
A) The Web is the technology upon which the Internet is based.
B) The Web was the original "killer app."
C) The Web provides access to pages written in HyperText Markup Language.
D) The Web is both a communications infrastructure and an information storage system.
Answer: A
Diff: Difficult
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
5
Copyright © 2018 Pearson Education, Inc.
13) In 2016, there were more than ________ Internet hosts.
A) 1 million
B) 10 million
C) 100 million
D) 1 billion
Answer: D
Diff: Moderate
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
14) Which of the following was the original "killer app" that made the Internet commercially
interesting and extraordinarily popular?
A) e-commerce
B) The Web
C) social networks
D) mobile apps
Answer: B
Diff: Easy
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
15) The term e-commerce refers to the digital enabling of transactions and processes involving
an exchange of value across organizational boundaries.
Answer: TRUE
Diff: Moderate
AACSB: Application of knowledge
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
16) E-commerce and e-business systems blur together at the business firm boundary, at the point
at which internal business systems link up with suppliers or customers.
Answer: TRUE
Diff: Easy
AACSB: Information technology
LO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the
primary technological building blocks underlying e-commerce, and recognize major current
themes in e-commerce.
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