目录
引言....................................................................1
1 公司简介.............................................................1
2 化妆品行业消费特点分析...............................................1
2.1 非理性消费 .....................................................2
2.2 情绪化消费 .....................................................2
2.3 不言悔消费 .....................................................2
3 化妆品行业的现状分析.................................................3
3.1 国内市场 .......................................................3
4 化妆品行业的 SWOT 分析................................................5
4.1 优势 ...........................................................5
4.2 劣势 ...........................................................6
5 电子商务方案实施的必要性、可行性.....................................7
5.1 必要性.........................................................7
5.2 可行性分析 .....................................................7
6 电子商务解决方案.....................................................8
6.1 网络营销战略 ...................................................8
6.2 网络推广方案（6 条）.............................................8
6.3 其他战略 .......................................................9
7 化妆品 B2C 的四条出路................................................10
7.1 做自有品牌 ....................................................10
7.2 转型做其他品类 ................................................10
7.3 占领自己的的优势渠道 ..........................................10
7.4 通过网站功能创新实现差异化 ....................................10
8 化妆品行业的发展趋势................................................10
总结...................................................................13
致谢...................................................................14
参考文献...............................................................15
