目录
1 引言.........................................................................................................................................................3
2 休闲食品行业环境现状与企业现状.....................................................................................................3
2.1 行业环境现状..............................................................................................................................3
2.2 企业现状......................................................................................................................................4
3 休闲食品企业面临的挑战.....................................................................................................................6
4 SWOT 分析................................................................................................................................................8
4.1 优势分析......................................................................................................................................8
4.2 劣势分析......................................................................................................................................8
4.3 机会分析......................................................................................................................................9
4.4 威胁分析......................................................................................................................................9
5 如何去开发应对网络市场.....................................................................................................................9
5.1 口味创新是休闲食品发展的必然趋势......................................................................................9
5.2 产品包装的发展趋势................................................................................................................10
5.3 多方整合推广策略....................................................................................................................10
6 STP 分析................................................................................................................................................10
6.1 网络销售目标顾客群体的划分................................................................................................10
6.2 目标市场的选择与定位............................................................................................................10
7 4P 营销组合..........................................................................................................................................11
7.1 针对产品方面............................................................................................................................11
7.2 针对渠道方面............................................................................................................................11
7.3 针对价格方面............................................................................................................................12
7.4 针对促销方面............................................................................................................................12
8 营销策略选择.......................................................................................................................................12
8.1 博客营销....................................................................................................................................12
8.2 百度搜索引擎............................................................................................................................13
8.3 B2B（开设网店）.....................................................................................................................14
8.4 网站推广....................................................................................................................................14
8.5 发布信息....................................................................................................................................14
9 预设效果...............................................................................................................................................15
10 策略预费.............................................................................................................................................15
结论...........................................................................................................................................................16
致谢...........................................................................................................................................................16
参考文献...................................................................................................................................................17
