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电子商务英文课件:ch09 The Web 2.0 Environment and Social Networks.ppt
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2022-07-06
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电子商务英文课件:ch09 The Web 2.0 Environment and Social Networks.ppt
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The Web 2.0 Environment
and Social Networks
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
1. Understand the Web 2.0 revolution, social and business
networks, and industry and market disruptors.
2. Understand the concept, structure, types, and issues of
virtual communities.
3. Understand social networking and social networking sites.
4. Describe the major social networks.
5. Describe business-oriented and enterprise social
networks.
6. Understand the commercial aspects of social networking.
7. Describe Web 2.0 entertainment.
8. Describe the potential of Web 3.0 and Web 4.0.
9-1
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
• Web 2.0
The popular term for advanced Internet
technology and applications, including blogs,
wikis, RSS, and social bookmarking. One of the
most significant differences between Web 2.0
and the traditional World Wide Web is greater
collaboration among Internet users and other
users, content providers, and enterprises
9-2
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
• REPRESENTATIVE CHARACTERISTICS OF WEB 2.0
– The ability to tap into the collective intelligence of
users
– Data is made available in new or never-intended ways
– Relies on user-generated and user-controlled content
and data
– Lightweight programming techniques and tools let
nearly anyone act as a Web site developer
– The virtual elimination of software-upgrade cycles
makes everything a perpetual beta or work-in-
progress and allows rapid prototyping
9-3
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
– Users can access applications entirely through a
browser
– An architecture of participation and digital democracy
encourages users to add value to the application as
they use it
– A major emphasis on social networks and computing
– Strong support of information sharing and
collaboration
– Rapid and continuous creation of new business
models
9-4
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