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电子商务英文课件:ch15 Launching a Successful Online Business.ppt
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2022-07-06
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电子商务英文课件:ch15 Launching a Successful Online Business.ppt
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Launching a Successful Online Business
And EC Projects
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
1. Understand the fundamental requirements for initiating
an online business.
2. Describe the process of initiating and funding a start-up e-
business or large e-project.
3. Understand the process of adding EC initiatives to an
existing business.
4. Describe the issues and methods of transforming an
organization into an e-business.
5. Describe the process of acquiring Web sites and
evaluating building versus hosting options.
6. Understand the importance of providing and managing
content and describe how to accomplish this.
15-1
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
7. Evaluate Web sites on design criteria, such as
appearance, navigation, consistency, and
performance.
8. Understand how search engine optimization may help
a Web site obtain high placement in search engines.
9. Understand how to provide some support e-services.
10. Understand the process of building an online
storefront.
11. Know how to build an online storefront with
templates.
15-2
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
• STARTING A NEW ONLINE BUSINESS
• AN E-START-UP IS A START-UP
• CREATING A NEW COMPANY OR ADDING AN
ONLINE PROJECT
1. Identify a consumer or business need in the
marketplace
2. Investigate the opportunity
3. Determine the business owner’s ability to meet
the need
15-3
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
– Some Tips for Success
1. Do your homework
2. Aim for excitement
3. Whittle, shape, iterate, repeat
4. Get real
5. Avoid creating a gizmo
– Cloning
15-4
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
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