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电子商务英文课件：ch08 Mobile Computing and Commerce, and Pervasive

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电子商务英文课件：ch08 Mobile Computing and Commerce, and Pervasive Computing.ppt

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Mobile Computing and Commerce,

and Pervasive Computing

Publishing as Prentice Hall

1. Discuss the value-added attributes, benefits,

and fundamental drivers of m-commerce.

2. Describe the mobile computing environment

that supports m-commerce (devices, software,

services).

3. Describe the four major types of wireless

telecommunications networks.

4. Discuss m-commerce applications in finance.

5. Describe m-commerce applications in shopping,

advertising, and provision of content.

8-1

Publishing as Prentice Hall

6. Discuss the application of m-commerce within

organizations and across the supply chain.

7. Describe consumer and personal applications of

m-commerce.

8. Understand the technologies and potential

application of location-based m-commerce.

9. Describe the major inhibitors and barriers of m-

commerce.

10.Discuss the key characteristics, critical

technologies, and major applications of

pervasive computing.

8-2

Publishing as Prentice Hall

• mobile commerce (m-commerce, m-

business)

Any business activity conducted over a

wireless telecommunications network or from

mobile devices

8-3

Publishing as Prentice Hall

• ATTRIBUTES OF M-COMMERCE

– Ubiquity

– Convenience

– Interactivity

– Personalization

– Localization

8-4

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