Socialbakers-最重要的社交媒体趋势报告（英文）-1-22页.pdf

Most Important Social Media Trends

to Remember in 2019

Social Media Statistics by Socialbakers

Introduction

“For marketers looking to drive value for their business

via digital marketing no other platform comes close

to Facebook and its family of applications, in terms

of scale and audience engagement. With 2.27 billion

monthly active users, social media performance data

engagement and business impact.”

Yuval Ben-Itzhak, CEO, Socialbakers

About Socialbakers

Socialbakers is a trusted social media marketing partner to thousands

of enterprise brands, leveraging the largest social media data-set in the

industry. Socialbakers help brands engage their audiences on social

media through content personalization and grow their customer base using

actionable AI-powered audience insights.

Instagram vs. Facebook

Platform Audience, Activity, Engagement

Facebook Engagement

Organic vs. Paid Reach on Facebook

Number of Interactions on Facebook Posts

Instagram Engagement

Instagram Stories vs. Posts

Privacy and Security

Table of Contents

engaged than on Facebook. This demonstrates that Instagram

is the go-to for capturing quality engagement within smaller

communities, and will likely be the trend in 2019.

“Instagram is becoming the #1 social media platform when it comes

to engagement for brands. When we look at engagement on an absolute

level, Instagram has a lot more engagement for brands than Facebook,

despite having a signicantly smaller audience size. As a result, we see

businesses leveraging Instagram for advertising more than ever before.”