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Socialbakers-Q1意见领袖营销趋势报告(英文)-5-28页.pdf
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Socialbakers-Q1意见领袖营销趋势报告(英文)-5-28页.pdf
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Must-Know Inuencer Marketing Trends
Q1 2019
Introduction
Inuencer marketing isn’t just a new buzzword, it’s a social media
strategy that’s here to stay. Increasingly more brands are seeing
the value of this trend and are eager to implement inuencer
marketing into their own social media strategies. As the report
reveals, businesses across industries and regions are scaling
their investment in sponsored content.
In this study you’ll receive the most recent insights on the current
inuencer marketing landscape. Discover which content formats
are generating the most engagement, which industries inuencers
are partnering with and gather enough intelligence to predict what
will happen next.
“As consumers are increasingly seeking out reviews and
trusted voices when making purchasing decisions, a huge
opportunity has been created for inuencers and brands to
team up to create an authentic connection with audiences,”
Yuval Ben-Itzhak, CEO, Socialbakers
2Must-Know Inuencer Marketing Trends | Q1 2019
Table of Contents
Engagement on Instagram
Platform, Audience, Activity and Engagement
Stories Format
Inuencer Posts by Type
The Uptrend in Inuencer Marketing on Instagram
Inuencers and #Ad Use
The Rise of Sponsored Content
Inuencers and Sponsored Posts by Audience Size
Engagement and Sponsored Content
Global Brands and Inuencer Marketing
Daniel Wellington Use Case
Retail Industry and Inuencer Marketing
4-7
5
6
7
8-15
9
10
11
12
13
14
15
Inuencers by Audience Size and Region
Three Types of Social Media Inuencers
Instagram Inuencers Across the Globe
Inuencer Demographics
Inuencers by Age Group
Inuencers by Generation
Interactions by Inuencer’s Age
Inuencer interests, Mentions, and Hashtags
Inuencers and Interest
Most Common Industries Mentioned by Inuencers
Advertising Habits of Instagram Inuencers
Conclusion
16-18
17
18
19-22
20
21
22
23-26
24
25
26
27
Must-Know Inuencer Marketing Trends | Q1 2019 3
Engagement
on Instagram
Interactions per 1k Followers
184.04
Number of Posts
430
Followers
147k
4Must-Know Inuencer Marketing Trends | Q1 2019
Instagram has a smaller audience size. However, despite
this disparity, Instagram users are far more engaged. This
demonstrates that Instagram is the go-to platform for capturing
quality engagement within smaller communities.
With such large user engagement and activity, Instagram has
become the prime channel for inuencer marketing. Inuencers
are easily able to use the platform to collaborate with brands
taking advantage of its diverse range of formats and striking
visuals.
Platform Audience,
Activity, Engagement
Audience
Size
Activity
Volume
User
Engagement
“Instagram is becoming the #1 social media platform when it comes to
engagement for brands. When we look at engagement on an absolute level,
Instagram has a lot more engagement for brands than Facebook, despite
having a signicantly smaller audience size. As a result, we see businesses
leveraging Instagram for advertising more than ever before.”
Yuval Ben-Itzhak, CEO, Socialbakers
5Must-Know Inuencer Marketing Trends | Q1 2019
Chart Time Range: November 2018 - January 2019; Sample: 5,000 largest pages/proles by platfrom worldwide; Source: Socialbakers data
Engagement on Instagram
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