Beginnings are important. Beginnings are when we establish trust and de ne much of how a relationship will progress. The new formats of virtual reality (VR), alternate reality (AR), and mixed reality (MR) are at a beginning. These new “realities” are at a delicate stage and I sincerely believe they will de ne a new era of communications and entertainment. There is a risk, however, that if they are not presented in the right way or form the right relationships, they could easily just become another tech fad, another grab for quick cash from some people
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wanting to take advantage of unwitting consumers looking for the next big thing. If this happens then these new formats are going to fail.
Let me begin, therefore, by stating I do not consider myself an expert in the new realities, not yet at least. I have spent the past few years exploring, discovering, and researching possibilities. I have worked for several leading companies specializing in the new reali- ties and have participated in some very exciting projects. I am also incredibly passionate about the creative potential offered by these new formats. I believe that we have opened up an area that is so new to all of us, and potentially so very different to everything we have used up till now, that it would be unrealistic for anyone to claim to be an “expert” just yet.
