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英文文献
1、China food industry development prospects analysis
The catering industry in China as the tertiary industry is a traditional service
industries, experienced reforming and opening starts, quantitative expansion, scale
chain development and brand promotion strategy of 4phase, made make a spurt of
progress in the development of.
At present, the country has4 millions catering outlets. 2005/2006annual Chinese top
100 catering enterprises with total assets of about thirty-two billion yuan, total profit
of about six billion yuan, employees about eight hundred thousand people,
respectively, over the same period last year increased40.38%,28.84% and33.33%
higher than that of the whole society, the catering industry average growth level.
China's reform and opening up has gone through ups and downs in the30year, in
the30 years of reforming and opening of China's catering industry along with the tide
of reform has undergone three leap type development. In the past 30 years, China has
experienced from fast food restaurants grabs beach China market to SARS impact,
then to food safety ( tonyred event, apple events ), Chinese food and beverage
industry in the impact, achieve sales growth.
China population cardinal number is large, demand is exuberant, catering market
development can not meet the needs of the market under the background of the
implementation, and today, the food market is very prosperous, the basic balance of
supply and demand, in the global economic crisis under the background of the
catering industry to achieve new growth?
About2008July to August, China Chain Management Association DDT Hua
accounting firm common to Chinese chain catering industry development trend
research, interviewed including Quanjude, Xibe, Qiao Jiangnan, Zhuang, Little Swan,
small fat sheep, KFC, Yoshinoya, immortal trace forest industries such as the
representative of the chairman or general manager. Inductive appear stage domestic
chain catering industry development:
first, chain catering industry development still maintain high speed. Survey of
catering enterprises the development of chain operation mode to the outlets and stores
the majority, accounted for 75%; the enterprise under investigation, a total of more
than500chain stores, sales of more than 1more than 10 billion yuan only KFC stores,
in 2007to reach 2400, sales of twenty-five billion one hundred million yuan, much
more than the other catering enterprises. From the investigation analysis of chain
stores, in100the following (66%), sales of one billion yuan (80%) for the majority of
the business scale.From sales growth ratio analysis,95% enterprises have two digit
growth, which grew10%,20% interval accounted for 42%, growth of 20% -30%
interval31%, two interval growth ratio is the enterprise under investigation shows that
the majority of mainstream, enterprise development in line with benign operation rule,
can still maintain a relatively high growth rate.
second, raw material rises quickly, gross margin is firm in have litre. 32% of the
![](https://csdnimg.cn/release/download_crawler_static/31549970/bg2.jpg)
surveyed companies of raw materials in 2007growth rate below 10%,52% enterprises
of raw materials increase rate is amounted to10%,20%,16% of raw material of
enterprise growth rate reached 20% -30%. The cost of raw materials rising under the
premise of the enterprise under investigation, only 26% gross margin declined 5%
in47% enterprises, gross margin is basically not changed, and 16% and 11% growth
respectively the enterprises within 5% and5% above. Thus it can be seen, the majority
of enterprises still keep firm in have litre gross margin, that surveyed enterprises chain
operating profit pattern comparison of health, ability to resist risks, in the open source
efficiency and mining space.
Third, human resources, management cost, standardization is difficult to
constitute the three major challenges. According to the survey, the current chain
catering industry facing the development of the main problems include human
resources, operating cost, standardization difficulty is great, malign competition,
industry shortage of funds and policy support and other issues. Among them, human
resources accounted for the highest proportion of choice, up to 80%, followed by the
operating costs,60%, standardization difficulty big,45%, form chain catering industry
development faces three challenges.
In four, the company strategy adjustment based on Sustainable development.
Aiming at the problems in the development of catering enterprises, the survey also
relates to chain catering enterprises will have on the future development strategy to
make the adjustment? Induction includes six aspects, adjust the straight camp shop
and store ratio; upgrade the existing brand or create new brand; product innovation,
realize the difference operation; the establishment of raw material production base,
integration supply chain; establish the central kitchen; enhance internal operation
efficiency and single-store profit level.
Optimistic five, judge current economic developing situation of chain catering
industry development influence. Although the CPI index in the short term it is
difficult to fall, to enterprises operating pressure will continue to increase, but the vast
majority of the enterprise under investigation thinks, from the country macroscopical
economic development situation, the food and beverage industry will still maintain a
relatively high growth rate, the enterprise operating pressure will be gradually ease,
more than 90% of respondents expressed a positive optimistic attitude. Investigation
shows, Quanjude, KFC, Dicos and other small fat sheep, most chain enterprises still
maintain established open plan.
The survey, in China's sustained and rapid economic development, food and
beverage market continues to be active in the background, chain catering enterprises
are continuously according to the external environment and oneself condition
adjustment of development strategy, to realize the optimal development pattern.
2、China food industry development trend analysis
Catering industry in our country is developing very quickly, the national food industry
turnover for 18 consecutive years to achieve two digit growth, in recent years the
catering industry growth rate higher than other industries out of more than ten
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percentage points, industry development prospects for many enterprises and good
investment institutions, can say our country is welcoming a catering industry
development the gold period, but the market is complex and changeable, will change
with the social environment. The catering enterprises should according to their own
conditions and environmental requirements, see the catering industry's development
trend, select the appropriate marketing method, can be in the fierce competition in the
market success. Therefore, the dining industry development trend of the future,
opportunities and challenges to undertake brief analysis.
China's economy in recent years of rapid development, GDP increased rapidly, is
continuously driven home to consume demand growth factor. Historical data analysis
indicates that, the catering industry retail sales growth in GDP and there is a strong
positive correlation between, from the 5years development, catering industry growth
amplitude is higher than the country's GDP growth rate, far higher than the social
consumable total volume of retail sales growth rate, with the catering industry
dimensions expands ceaselessly, to national economy presents increasingly significant
role in driving.
On 2004, the implementation of the catering industry retail sales of seven
hundred and forty-eight billion six hundred million yuan, than going up year increase
one hundred and thirty-three billion yuan, grow 21.6% compared to the same period,
for 14 consecutive years to achieve the fast growth of two digit, than the same period
of social consumable total volume of retail sales growth rate is 8.3 percentage points
higher, accounting for13.9% of the total retail sales of social consumer goods, the
total retail sales of social consumer goods growth contribution rate of 21%, pulling
the social consumable total volume of retail sales growth of 2.79percentage points.
On 2005, Chinese catering industry retail sales of eight hundred and eighty-eight
billion six hundred million yuan, a year-on-year increase of 17.7%, than going up year
add one hundred and thirty-three billion six hundred million yuan, higher than the
total retail sales of consumer goods increased 4.8 percentage points, accounted for the
total retail sales of social consumer goods proportion to achieve 13.2%, the total retail
sales of social consumer goods growth contribution rate and pulling rate is
respectively 17.4% and2.3%. Achieve annual business tax forty-eight billion eight
hundred million yuan, grow 17.8% compared to the same period.
On 2006, Chinese food and beverage consumption annual retail sales exceeded
trillion yuan to close greatly, achieve one trillion and thirty-four billion five hundred
million yuan, a year-on-year increase of 16.4%, than going up year add one hundred
and forty-five billion eight hundred million yuan.
In 2007 the national catering business retail sales totaled one trillion and two
hundred and thirty-five billion two hundred million yuan, a year-on-year increase of
19.4%, accounting for13.9% of the total retail sales of consumer goods, total retail
sales of consumer goods led to an increase of 2.6 percentage points, social
consumable total volume of retail sales growth contribution rate of 15.7%.
2008 National Food Company retail amounts to one trillion and five hundred and
five billion four hundred million yuan, grow 24.7% than 2007, for 18 consecutive
years to maintain the speed of two digit. With China's per capita gross domestic
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