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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Enterprise Data
Classification and
Provenance
Apache Atlas
Shwetha Shivalingamurthy
Suma Shivaprasad
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Disclaimer
This document may contain product features and technology directions that are under development, may be
under development in the future or may ultimately not be developed.
Project capabilities are based on information that is publicly available within the Apache Software Foundation
project websites ("Apache"). Progress of the project capabilities can be tracked from inception to release
through Apache, however, technical feasibility, market demand, user feedback and the overarching Apache
Software Foundation community development process can all effect timing and final delivery.
This document’s description of these features and technology directions does not represent a contractual
commitment, promise or obligation from Hortonworks to deliver these features in any generally available
product.
Product features and technology directions are subject to change, and must not be included in contracts,
purchase orders, or sales agreements of any kind.
Since this document contains an outline of general product development plans, customers should not rely upon it
when making purchasing decisions.
3
© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Agenda
• Demo
• Big Data Governance
• Overview of Atlas
• Atlas architecture
• Features and Roadmap
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Demo usecase – Ad network
• Matches advertiser demand with ad space supply from publishers
• Billing based on ad impressions/ad engagement
• Enables targeting, tracking and reporting of ad impressions
• Typical reports/queries:
• Mismatch of demand and supply
• Country/os wise reports
• Top advertisers/publishers
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© Hortonworks Inc. 2011 – 2016. All Rights Reserved
Data landscape
Traditional
warehouse
Ad servers
User
Ad
Impression,
Click,
Billing logs
Metadata
Summaries
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