Cooperative marketing in the accommodation subsector: Southeastern Mediterranean perspectives
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Cooperative Marketing in the
Accommodation Subsector:
Southeastern Mediterranean
Perspectives
Peter U. C. Dieke � Kurtulus Karamustafa
Executive Summary
This article examines the concept of cooperative marketing and reviews the wider range
of elements that constitute cooperative marketing. Subsequently, the article considers its
potential for small- and medium-sized hotels (SMHs) in Cyprus,
