JohnKennedyEffect
JohnKennedyEffect
Performancemanagement,likeKennedy’sspeech,isan
actofcommunicationthatempowerspeopletoriseupto
acallingthat’sbiggerthanthemselves-notthetoolof
Orwelliandictators.Asanongoingprocessofplanning,
coaching,reviewing,andrewarding,itcaninspirepeople
toreachforgoalsasmomentousasputtingamanonthe
moon.
Performancemanagementputsthewindintheirsails.
—DavidMcClelland
