目录
1.0 概述 .....................................................................................................................................................4
2.0 行业分析 .............................................................................................................................................4
2.1 市场现状分析 ....................................................................................................................................4
2.2 市场需求分析 ....................................................................................................................................4
2.3 区域市场分析 ....................................................................................................................................5
2.4 用户结构分析 ....................................................................................................................................5
2.6 市场竞争分析 ....................................................................................................................................5
2.7 购买行为分析 ....................................................................................................................................6
2.8 市场发展趋势 ....................................................................................................................................6
3.0 行业网站分析 ....................................................................................................................................6
3.1 主要竞争对手 ....................................................................................................................................6
3.2 次要竞争对手 ....................................................................................................................................7
3.3 中国电子商务现状 ............................................................................................................................7
4.0 网站策划 .............................................................................................................................................8
4.1 站点规划 ............................................................................................................................................8
4.2 网站定位 ............................................................................................................................................8
4.3 用户定位 ............................................................................................................................................8
4.4 信箱规划 ............................................................................................................................................8
4.5 网页规划 ............................................................................................................................................8
4.6 首页策划 ............................................................................................................................................8
4.7 栏目结构 ..........................................................................................................................................12
4.8 网站功能 ..........................................................................................................................................16
4.8.1 网站栏目管理 ..........................................................................................................................16
4.8.2 产品信息发布 ..........................................................................................................................16
4.8.3 广告发布管理 ..........................................................................................................................17
4.8.4 访问统计管理 ..........................................................................................................................18
4.8.5 社区系统 ..................................................................................................................................19
5.0 运营方案 ..........................................................................................................................................20
5.1 宣传方案 ..........................................................................................................................................20
5.1.1 媒体选择 ..................................................................................................................................20
5.1.2 宣传方式 ..................................................................................................................................20
5.1.3 宣传口号 ..................................................................................................................................20
5.2 技术方案 ..........................................................................................................................................20
5.3 推广方案 ..........................................................................................................................................21
5.3.1 网络媒体 ..................................................................................................................................21
5.3.2 传统媒体 ..................................................................................................................................22
5.3.3 其他宣传 ..................................................................................................................................22