子商务背景下企业客户忠诚度分析--以京东商城为例.docx.docx

according to the data released by CNNIC, China's Internet users have reached 802 million people. The huge

user base has become a resource that companies must compete for. This piece of cake is attractive enough, and

it also brings more competitors, resulting in changes in the market's initiative, which puts new requirements on

e-commerce companies. , Require enterprises to base on the interests of customers, starting from the interests

of customers, establish long-term and stable relationships with customers, and ultimately make customers loyal

to the enterprise. This requires an in-depth analysis of the customer's behavior and e-commerce characteristics

in the context of e-commerce, formulate a truly feasible plan, pull new and new users and maintain old users,

and strive to increase the loyalty of new and old customers to the enterprise. Therefore, this article mainly

analyzes the significance of customer loyalty to the enterprise under the background of e-commerce and how

to improve customer loyalty, points out the current customer relationship management problems in Jingdong