Abstract
With the rapid development of science and technology, communication means and ways of
communication are constantly updated. As an important medium of information communication,
network has become an important platform for college students to communicate and express
their views. By making use of the circle of public opinion formed spontaneously by Internet
citizens, college students can communicate more conveniently and spread more diversified,
which makes college public opinion have four major characteristics: arbitrariness, directness,
deviation and suddenness, therefore, colleges and universities need to grasp the development of
opinion in time, and can make effective supervision and correct guidance in time. Based on the
analysis of the actual demand and summary of public opinion monitoring on the Internet in
colleges and universities, this paper constructs a public opinion monitoring and analysis system
in colleges and universities, which is based on Python crawler technology, and according to the
actual needs of university administrators, the system has been analyzed and designed in detail,
and a large number of public opinion data have been obtained through the network discussion
platform for integration analysis, thus real-time monitoring of multi-situation public opinion and
visualization of public opinion data analysis, including media analysis, heat analysis, audience
analysis and so on. Public Opinion Monitoring and analysis system includes four modules:
Public Opinion Keyword Management Module, Public Opinion Analysis Module, public opinion
result visualization module, public opinion report module. From the establishment of key words
of public opinion to the display of public opinion reports, the monitoring and analysis system of
public opinion in colleges and universities will provide the administrators of colleges and
universities with accurate and efficient public opinion development trends, and assist colleges
and universities in understanding the inner dynamic of students and developing the production of
public opinion in time, adjust the management policy of colleges and universities to promote the
healthy growth of students and the steady development of colleges and universities.
Key words: College sentiment;Web spider;Public opinion monitoring;Public Opinion
Analysis