Research on present situation and development of cold chain
logistics in fresh supermarke[Take freshhema supermarket
in guangzhou as an example]
[Abstract]With the continuous improvement of people's living standard and the
acceleration of the pace of life, the demand for frozen and frozen food is increasing
rapidly. The logistics industry of food cold chain has ushered in broad development
space. With meat products, quick-frozen food, dairy products and so on as the
representative of the cold chain food development.As one of the regions with the
fastest economic growth in China, guangzhou is an important node and transportation
hub connecting the mainland with Hong Kong and even overseas. Its unique
geographical location provides favorable conditions for the rapid development of the
logistics industry in guangzhou. After more than 30 years of development, guangzhou
has developed into an important logistics center connecting the pearl river delta, Hong
Kong and macau. With the recognition and understanding of the development of
modern logistics industry and the promotion of economic globalization, guangzhou's
cold chain logistics has gradually developed, and its industrial structure is very
suitable for the development of modern logistics industry. It is not only the source of
cold chain logistics, but also the region most in need of modern logistics. As a new
retail format, the operation of boxma xiansheng needs the support of a series of
technologies including modern logistics, cold chain logistics and fresh distribution. In
April 2018, guangzhou tianhe north road opened the first boxma xiansheng offline
store, and in July 2018, guangzhou zhonghuan square opened a second offline store,
guangzhou boxma xiansheng has opened a total of 19 stores, in baiyun, haizhu, tianhe,
yuexiu, huadu, panyu district stores. The originality of "fresh supermarket + catering
experience + online business storage" mode created by hema xiansheng lies in
experiential consumption. This paper attempts to analyze the development trend of
fresh supermarket through the study of fresh biological flow distribution of boxma,
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