Apple Search Ads Benchmarks Report H2 | 2021
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Introduction
According to Statista*, the number of mobile app downloads has been
increasing globally over the past 6 years. In 2021, consumers downloaded
230 billion mobile apps, and the number of apps & games on the App Store
amounted to more than 2.22 million.
The mobile app market was inuenced by iOS 14 updates. Apple Search
Ads continues to be one of the most effective ad channels that helps users
quickly discover apps and mobile developers reach more target customers.
We’ve carried out research and analyzed how Apple Search Ads performed
in Q3 and Q4 of 2021 across various categories and markets. The resulting
data was collected and introduced in this report, designed to help you
compare your app performance against the industry benchmarks, improve
discoverability and unlock mobile growth.
Apple Search Ads Benchmarks Report H2 2021 provides:
01
Average Tap-Through Rate (TTR): overall, by categories, by
countries and regions;
02
Average Conversion Rate (CR): overall, by categories, by
countries and regions;
03
Average Cost per Tap (CPT): overall, by categories, by countries
and regions;
04
Average Cost per Acquisition (CPA): overall, by categories, by
countries and regions;
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* https://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/
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