目 录
1 日化行业基本分析.................................................................................................3
1.1 日化行业的分类 ..........................................................................................3
1.2 行业“五力模型”分析 ..............................................................................4
1.2.1 潜在进入者力量................................................................................4
1.2.2 行业竞争者力量................................................................................5
1.2.3 替代者力量........................................................................................5
1.2.4 供应商力量........................................................................................5
1.2.5 消费者力量........................................................................................5
1.3 行业基本特点 ..............................................................................................6
1.3.1 行业竞争激烈....................................................................................6
1.3.2 消费潜力巨大....................................................................................6
1.3.3 营销职能下移....................................................................................6
2 日化行业渠道分析.................................................................................................7
2.1 日化行业流通业态 ......................................................................................7
2.2 日化行业渠道结构 ......................................................................................9
2.2.1 日化行业销售渠道结构....................................................................9
2.2.2 国内日化企业渠道结构..................................................................10
2.3 行业渠道变革趋势 ....................................................................................12
2.3.1 销售渠道多样化..............................................................................12
2.3.2 销售渠道集中化..............................................................................12
2.3.3 零售渠道专业化..............................................................................12
3 日化行业信息化产品...........................................................................................13
3.1 北京富基旋风科技有限公司 ....................................................................13
3.2 上海异联信息技术有限公司 ....................................................................14
3.3 上海讯博软件有限责任公司 ....................................................................15
3.4 金蝶国际软件集团有限公司 ....................................................................15
4 日化行业企业名录...............................................................错误！未定义书签。
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