目 录
一、“飞圈”营销环境分析 ..................................................................2
1）消费群分析 ...................................................................................2
2）消费群心理分析 ...........................................................................3
3）“飞圈”产品特点 .......................................................................3
二．“飞圈”营销必要性 ....................................................................4
1）成本回收与实现可持续发展 .......................................................4
2）行业竞争 .......................................................................................4
3）增强移动品牌竞争力，增长顾客黏性........................................4
三．营销方略 ........................................................................................4
1）产品方略 .......................................................................................4
2）品牌方略 .......................................................................................5
3）渠道方略 .......................................................................................5
4）价格方略 .......................................................................................5
四．“飞圈”营销理念 ........................................................................6
1）网络营销 .......................................................................................6
2）整合营销 .......................................................................................7
五．实行方案 ........................................................................................8
